1 theater · 20 screens
Cinema advertising on 20 screens in Brighton, MI.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Brighton, MI falls within the Detroit market and has one theater doing serious work. Brighton Town Square Cinema 20 generates an estimated 48,000 moviegoer impressions per month across 20 screens, in a community where the median household income is $81,772 and nearly half of adults hold a bachelor's degree or higher.
The audience here is mature and established. At a median age of 46.7, it skews well above the national moviegoer median of 30, which matters for advertisers targeting households with real purchasing power. A 4-week campaign runs $2,568 to $5,136, putting it in the Tier 2 CPM range of $47 to $60. For local businesses and regional brands that want to reach Livingston County consumers without paying for the broader Detroit metro, Brighton cinema advertising offers a concentrated, high-attention format that TV and streaming can't match.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,570 – $5,140 | Tier 2 market rates | up to 48,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Brighton Town Square Cinema 20 runs between $2,568 and $5,136, depending on screen placement and frequency. That puts the Tier 2 CPM at $47 to $60. With 48,000 estimated monthly impressions available, advertisers get a consistent local audience at a cost that holds up well against broadcast and digital alternatives.
Local restaurants, auto dealerships, healthcare providers, real estate firms, and regional retail brands are common advertisers. Brighton moviegoers have a median household income of $81,772 and a high rate of college education, making the audience attractive to financial services, home improvement, and specialty retail advertisers looking for qualified local reach.
Ads run on screen before the feature film begins, inside the auditorium with the lights dimmed and full sound. Placements are part of a pre-show program delivered across all 20 screens. This is not a lobby display or a background loop. Viewers are seated and waiting, which is why attention ratings run 6 to 16 times higher than social and digital formats.
Roughly 60% of moviegoers nationally are cord-cutters or cord-nevers, so TV spots simply don't reach them. Cinema also outperforms CTV and YouTube on measured attention. In Brighton, where commute times average 24.2 minutes and residents spend significant time away from home, cinema captures a moment of focused attention that in-home screens can no longer reliably deliver.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in cinema pre-show placements. These restrictions apply market-wide, not just in Brighton. If your business falls into one of these categories, cinema is not the right channel. For every other category, the format is open and Brighton inventory is available to local and regional advertisers.
A standard campaign runs 4 weeks, the base unit for pricing and planning. Some advertisers extend to 8 or 12 weeks to build frequency across the 48,000 monthly impressions available. In comparable markets, documented outcomes include a 34% lift in auto dealership foot traffic and a 53% increase in incremental retail visits, both measured over multi-week campaign windows.
Call for pricing tailored to your dates, film slate, and targeting.
