1 theater · 12 screens
Cinema advertising on 12 screens in Bristol, TN.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Bristol, TN is part of the Tri-Cities market, with a population of 27,490 and a median household income of $55,007. The city has one operating theater, Pinnacle 12, which generates an estimated 19,200 monthly impressions across 12 screens. That makes it a focused, efficient placement for local and regional advertisers.
Moviegoers here skew younger than most traditional media audiences. The national median age among cinema viewers is 30, compared to a median resident age of 41.9 in Bristol. That gap matters: cinema reaches younger consumers who are harder to find through broadcast or cable. With 60% of moviegoers identifying as cord-cutters or cord-nevers, a theater buy in Bristol fills a real gap in a standard media plan. A 4-week campaign starts at $710, with CPMs landing between $34 and $40 for this Tier 4 market.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $710 – $1,420 | Tier 4 market rates | up to 19,200 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Pinnacle 12 runs between $710 and $1,420, depending on screen count and placement. Bristol is a Tier 4 market, with CPMs between $34 and $40. Those rates are based on roughly 19,200 monthly impressions across 12 screens at a single location.
Common advertisers include restaurants, healthcare providers, auto dealers, retailers, financial services, and universities. Auto advertisers using cinema have seen 34% increases in foot traffic nationally. Retail advertisers have documented 53% incremental store visits. Local businesses in the Tri-Cities area use Pinnacle 12 to reach a captive audience that streaming simply can't deliver.
Cinema delivers attention ratings 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital placements. In a market like Bristol, where cord-cutting is widespread, broadcast reach is fragmented. A theater puts your ad in front of an audience that paid to be there and cannot skip or scroll past your message.
Ads run on screen before the feature film, during the pre-show segment. Placements can run across all 12 screens at Pinnacle 12 or be targeted to specific screens. The format is full-screen video in a dark, sound-controlled environment with no second-screen competition and no ad-blocking technology.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in this channel. Advertisers in those categories will need to look at other media options. Most local and regional businesses qualify without restrictions, including healthcare, food service, retail, and professional services.
The standard campaign unit is 4 weeks, matching typical film release cycles. Some advertisers run back-to-back 4-week flights to maintain a continuous presence. With 19,200 estimated monthly impressions available at Pinnacle 12, a single flight delivers solid frequency for a market the size of Bristol.
Call for pricing tailored to your dates, film slate, and targeting.
