2 theaters · 23 screens
Cinema advertising on 23 screens in Bronx, NY.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
The Bronx is one of New York City's most densely populated boroughs, and its movie theater audience reflects that. With 2 theaters and 23 screens across Bay Plaza 13 and Regal Concourse 10, advertisers can reach an estimated 73,600 monthly moviegoer impressions in one of the country's top media markets.
Cinema advertising in the Bronx runs at Tier 1 CPM rates of $70 to $85, consistent with the broader New York market. A single-theater 4-week campaign starts at $2,480, while a buy across both locations runs $5,704 to $11,408. The audience skews younger than most major media channels. The national median moviegoer age is 30, and 62% identify as multicultural, a profile that closely matches the Bronx's own demographic makeup. For brands that need attention and accountability, cinema delivers measurable results, including a 53% increase in incremental retail visits documented in national post-campaign studies.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,480 – $6,450 | Tier 1 market rates | up to 36,800 imps/theater |
| Citywide (all 2 theaters) | $5,700 – $11,410 | Tier 1 market rates | ~73,600 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at a single Bronx theater starts at $2,480 and runs up to $6,448, depending on screen count and placement. Running both Bay Plaza 13 and Regal Concourse 10 together costs between $5,704 and $11,408 for a 4-week buy. Rates reflect Tier 1 New York market CPMs of $70 to $85.
QSR chains, auto dealers, healthcare providers, financial services, local retailers, and entertainment brands run the most cinema advertising. National studies show QSR advertisers see 2 to 3 times their ad spend returned. Auto advertisers have recorded a 34% lift in dealership foot traffic following cinema campaigns.
Ads run on screen as part of the pre-show program before the feature film begins. Placements include 30-second and 60-second spots shown to audiences already seated and watching. No remote controls, no skip buttons. The format consistently delivers attention ratings 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital ads.
The Bronx moviegoer skews young, with a national median age of 30, and 60% are cord-cutters or cord-nevers. Traditional TV simply doesn't reach them. Cinema also outperforms CTV and YouTube on measured attention. For brands targeting an audience that has tuned out broadcast and cable, cinema is a direct path.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted at any Bronx location, including Bay Plaza 13 and Regal Concourse 10. Most consumer, retail, healthcare, and service categories are welcome. Contact Alluvit Media to confirm eligibility for your specific category.
Most campaigns run in 4-week flights, the standard minimum. With 23 screens across two Bronx theaters, you can reach an estimated 73,600 monthly moviegoer impressions. Campaigns can be extended or expanded to additional New York market locations to increase reach and frequency.
Call for pricing tailored to your dates, film slate, and targeting.
