2 theaters · 23 screens
Cinema advertising on 23 screens in Bronx, NY.
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Ice Age: Boiling Point
Feb 5
Narnia: The Magician's Nephew
Feb 12
The Exorcist: Martyrs
Mar 12
Sonic the Hedgehog 4
Mar 19
Godzilla x Kong: Supernova
Mar 26
The Legend of Zelda
Apr 30
Star Wars: Starfighter
May 28
How to Train Your Dragon 2
Jun 11
Spider-Man: Beyond the Spider-Verse
Jun 18
Shrek 5
Jun 30
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
The Bronx is one of New York City's most densely populated boroughs, and its movie theater audience reflects that. With 2 theaters and 23 screens across Bay Plaza 13 and Regal Concourse 10, advertisers can reach an estimated 73,600 monthly moviegoer impressions in one of the country's top media markets.
The audience skews younger than most major media channels. The national median moviegoer age is 30, and 62% identify as multicultural, a profile that closely matches the Bronx's own demographic makeup. For brands that need attention and accountability, cinema delivers measurable results, including a 53% increase in incremental retail visits documented in national post-campaign studies.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at a single Bronx theater typically runs $1,900 to $3,100, depending on the venue and how many screens you take. Bronx has 2 theaters in our cinema network.
Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.
QSR chains, auto dealers, healthcare providers, financial services, local retailers, and entertainment brands run the most cinema advertising. National studies show QSR advertisers see 2 to 3 times their ad spend returned. Auto advertisers have recorded a 34% lift in dealership foot traffic following cinema campaigns.
Ads run on screen as part of the pre-show program before the feature film begins. Placements include 30-second and 60-second spots shown to audiences already seated and watching. No remote controls, no skip buttons. The format consistently delivers attention ratings 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital ads.
The Bronx moviegoer skews young, with a national median age of 30, and 60% are cord-cutters or cord-nevers. Traditional TV simply doesn't reach them. Cinema also outperforms CTV and YouTube on measured attention. For brands targeting an audience that has tuned out broadcast and cable, cinema is a direct path.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted at any Bronx location, including Bay Plaza 13 and Regal Concourse 10. Most consumer, retail, healthcare, and service categories are welcome. Contact Alluvit Media to confirm eligibility for your specific category.
Most campaigns run in 4-week flights, the standard minimum. With 23 screens across two Bronx theaters, you can reach an estimated 73,600 monthly moviegoer impressions. Campaigns can be extended or expanded to additional New York market locations to increase reach and frequency.
Call for pricing tailored to your dates, film slate, and targeting.