1 theater · 16 screens
Cinema advertising on 16 screens in Brownsville, TX.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Brownsville, TX is a border city of nearly 188,000 residents with a median age of 30.9 and a multicultural population typical of the broader Rio Grande Valley. Cinema advertising here puts your brand in front of a young audience at Cinemark Sunrise Mall and XD, the city's main moviegoing destination with 16 screens.
Advertisers in the Harlingen-Wslco-Brnsvl-McA market get an estimated 25,600 monthly moviegoer impressions through Brownsville's single theater location. A 4-week campaign starts at $947, placing this in a Tier 4 market with CPMs ranging from $34 to $40. Sixty percent of cinema audiences identify as cord-cutters and 62% identify as multicultural, which lines up closely with Brownsville's demographics. Attention rates run 6 to 16 times higher than social and digital placements, a meaningful advantage in a market where ad dollars need to work harder.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $950 – $1,890 | Tier 4 market rates | up to 25,600 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Cinemark Sunrise Mall and XD starts at $947 and runs up to $1,894, depending on the number of screens and ad placement selected. Brownsville is a Tier 4 market with CPMs between $34 and $40. The city has one theater, so single-theater and citywide campaign budgets are the same.
Common advertisers include quick-service restaurants, auto dealerships, local retailers, healthcare providers, universities, and financial services brands. Cinema has documented a 2 to 3x return on ad spend for QSR brands, a 34% boost in auto dealership foot traffic, and a 53% lift in incremental retail visits. Those numbers translate across most sectors active in Brownsville's economy.
Ads run on screen before the feature film during the pre-show segment. Depending on availability, lobby placements such as poster frames and digital displays are also an option. Pre-show ads reach an audience that is seated, in a dark room, with no way to skip or scroll past your message.
Cinema delivers attention rates 2 to 6 times higher than live sports broadcasts and 6 to 16 times higher than social and digital platforms. About 60% of moviegoers at Brownsville-area theaters are cord-cutters or cord-nevers, so TV spots simply won't reach them. Cinema closes that gap at a fixed, predictable cost.
Standard campaigns run in 4-week blocks, giving advertisers enough frequency to build recall with Brownsville's roughly 25,600 monthly moviegoer impressions. Campaigns can extend across multiple 4-week periods for sustained presence. Lead times vary, but most campaigns can be activated within a few weeks of creative approval.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not permitted in this cinema advertising network. If your business falls into one of those categories, cinema is not the right fit. For every other industry, including healthcare, retail, food service, and education, the format is open and available.
Call for pricing tailored to your dates, film slate, and targeting.
