3 theaters · 30 screens
Cinema advertising on 30 screens in Burbank, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Burbank is the center of the entertainment industry, and its moviegoing audience reflects that. With a median household income of $95,816, a median age of 39.8, and 46% of residents holding a bachelor's degree or higher, this is a market that pays attention. Three theaters and 30 screens generate an estimated 113,858 monthly impressions across the city.
As part of the Los Angeles metro, Burbank qualifies as a Tier 1 market, with CPMs ranging from $70 to $85. A single-theater, 4-week campaign starts at $1,128 and scales to $11,593 depending on screen count and placement. Citywide coverage across all three theaters runs $8,070 to $16,141 for a 4-week flight. Top venues include Burbank 16, Burbank Town Center 8, and Burbank Town Center 6. For brands looking to reach a captive, distraction-free audience in one of the country's most media-literate cities, cinema advertising in Burbank is worth serious consideration.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,130 – $11,590 | Tier 1 market rates | up to 37,952 imps/theater |
| Citywide (all 3 theaters) | $8,070 – $16,140 | Tier 1 market rates | ~113,858 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater, 4-week campaign costs between $1,128 and $11,593, depending on the theater and number of screens. To run citywide across all three theaters, budget between $8,070 and $16,141 for the same 4-week period. Burbank is a Tier 1 market, with CPMs between $70 and $85.
Local and regional advertisers in Burbank tend to be auto dealers, restaurants, healthcare providers, financial services firms, real estate agencies, and entertainment brands. The audience skews educated and higher-income, making it a good fit for brands selling considered purchases. Auto advertisers have seen 34% increases in foot traffic from cinema campaigns nationally.
Ads run as part of the pre-show sequence, on screen before the feature film begins. It's a full-sight, full-sound, full-motion format inside a darkened auditorium, with no second screens or scroll feeds competing for attention. Cinema advertising earns 2 to 6 times the attention of live sports, and 6 to 16 times that of social and digital placements.
Roughly 60% of moviegoers nationally are cord-cutters or cord-nevers, so cinema reaches audiences that broadcast and cable TV miss entirely. Cinema also outperforms CTV and YouTube on attention metrics. Burbank residents average a 26.4-minute commute and consume a lot of media. In that context, a non-skippable, full-screen format carries real weight.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in cinema pre-show inventory. These restrictions apply across the entire theater network, regardless of city. If your business falls into one of these categories, cinema advertising is not an option for you.
Nationally, the median moviegoer age is 30, younger than typical Netflix, Hulu, or NFL audiences. The audience is 62% multicultural and 50% co-viewing families. In Burbank, that profile maps onto a city with a $95,816 median household income and an estimated 113,858 monthly impressions across three theaters.
Call for pricing tailored to your dates, film slate, and targeting.
