1 theater · 10 screens
Cinema advertising on 10 screens in Burlington, MA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Burlington, MA is a high-value suburban market just outside Boston, with a median household income of $142,207 and a population of 26,223. Nearly 60% of residents hold a bachelor's degree or higher, and the median age of 44.9 points to an established, financially stable consumer base that advertisers across multiple categories actively pursue.
The city has one theater, Burlington 10, with 10 screens generating an estimated 32,000 monthly moviegoer impressions. A 4-week cinema advertising campaign runs between $2,480 and $4,960, placing Burlington in the Tier 1 pricing tier within the Boston (Manchester) market. Cinema audiences here skew younger than the city's median age, tend to include co-viewing families, and deliver attention levels that outperform live sports, streaming platforms, and social media. For brands targeting educated, higher-income households in the Route 128 corridor, Burlington 10 is a focused, cost-efficient placement.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,480 – $4,960 | Tier 1 market rates | up to 32,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Burlington 10 runs between $2,480 and $4,960, depending on screen count and ad format. Burlington falls in the Tier 1 pricing band within the Boston (Manchester) market, a designation tied to strong household incomes and a college-educated audience. With only one theater in Burlington, the single-theater and citywide campaign costs are identical.
Common advertisers include auto dealerships, healthcare systems, financial services, restaurants, retail chains, and local service businesses. Burlington's median household income of $142,207 and 58.2% bachelor's degree attainment make it a strong fit for premium and considered-purchase brands targeting the Route 128 suburban corridor.
Cinema delivers 2 to 6 times the attention of live sports, and 6 to 16 times that of social and digital platforms. About 60% of moviegoers nationally are cord-cutters or cord-nevers, meaning traditional TV simply doesn't reach them. Burlington's 28-minute mean commute further limits radio and digital touchpoints, making the theater screen a practical alternative.
Ads run on screen before the feature film, during the pre-show segment that plays after audiences are seated. The format is full-screen, audio-on, and unskippable, in a dark room with no competing devices. Depending on the campaign package, placements at Burlington 10 can also include lobby formats such as posters, digital displays, and concession-area signage.
Burlington 10 delivers an estimated 32,000 monthly moviegoer impressions across its 10 screens. Cinema audiences nationally skew younger than the city's median age, run 50% co-viewing families, and are 62% multicultural. For Burlington, that translates to reach across the city's established residents and a broader regional draw from surrounding towns.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in cinema. These restrictions apply across the national network and are not specific to Burlington. Most consumer and business categories are fully eligible to run, including healthcare, finance, food and beverage, auto, retail, and professional services.
Call for pricing tailored to your dates, film slate, and targeting.
