1 theater · 10 screens
Cinema advertising on 10 screens in Butler, PA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Butler, PA is about 35 miles north of Pittsburgh, with a population of roughly 13,300 and a median household income of $41,705. It is a Tier 2 market with one theater, Moraine Pointe Cinemas, running 10 screens and generating an estimated 24,000 monthly moviegoer impressions.
Cinema advertising in Butler reaches an audience that skews younger than most TV and streaming platforms. The national median moviegoer age is 30, and 60% of moviegoers are cord-cutters or cord-nevers, so a theater buy connects with people who are hard to reach through traditional broadcast. A 4-week campaign runs between $1,284 and $2,568, depending on screen count and placement format. That makes it a practical entry point for local and regional advertisers who want high-attention exposure in the greater Pittsburgh market.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,280 – $2,570 | Tier 2 market rates | up to 24,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Moraine Pointe Cinemas costs between $1,284 and $2,568, depending on placement format and how many screens are included. The theater's 10 screens generate roughly 24,000 monthly impressions, putting the cost-per-thousand in the Tier 2 range of $47 to $60. For a market this size, that's a competitive rate.
Local and regional businesses across most categories use cinema advertising. Common advertisers include restaurants, healthcare providers, auto dealers, home services, retailers, and colleges. National research shows auto advertisers see up to 34% lift in foot traffic, and retailers see 53% more incremental visits when running cinema campaigns. The format performs across a wide range of categories.
Placements typically include on-screen pre-show ads running in the 20 to 30 minutes before the feature, lobby screens, and in some cases printed or digital lobby materials. The pre-show on-screen spot is the primary placement. It runs to a seated audience in a darkened room with no competing screens in sight.
Cinema ads generate attention ratings 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital placements. About 60% of moviegoers in Butler are cord-cutters or cord-nevers, meaning a theater buy reaches people who rarely appear in traditional broadcast schedules. Cinema also outperforms CTV and YouTube on measured attention metrics.
The standard entry point is a 4-week campaign, long enough to build meaningful frequency across Moraine Pointe Cinemas' 24,000 monthly impressions. Advertisers with time-sensitive promotions often run 4-week flights. Brands focused on sustained local awareness tend to book 8 to 12 weeks across multiple release windows to maintain consistent exposure.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted through the cinema advertising network. These restrictions apply regardless of campaign size or placement type. Most other categories are eligible to run, including healthcare, financial services, food and beverage, education, and retail.
Call for pricing tailored to your dates, film slate, and targeting.
