1 theater · 4 screens
Cinema advertising on 4 screens in Cadillac, MI.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Cadillac, MI is part of the Traverse City-Cadillac market, a mid-size regional hub with roughly 10,400 residents and a median household income just over $50,000. The city's single movie theater, GQT Cadillac 4, delivers an estimated 6,400 monthly moviegoer impressions across its four screens. For local and regional advertisers, that's a concentrated, high-attention environment with little competition for eyes.
Cinema advertising here falls into Tier 4 pricing, with a 4-week campaign starting between $236 and $473. For smaller advertisers, that's a manageable entry point. The audience skews younger than most traditional media channels: national cinema data shows a median moviegoer age of 30, 60% are cord-cutters, and attention levels run 6 to 16 times higher than social and digital placements. In a community where the average commute is just 12 minutes, the movie theater is one of the few places residents actually sit down and pay attention.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $240 – $470 | Tier 4 market rates | up to 6,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at GQT Cadillac 4 runs between $236 and $473, depending on screen placement and scheduling. Cadillac is a Tier 4 market with CPM rates of $34 to $40. With one theater and four screens in the city, your budget covers the entire local cinema footprint.
Local service businesses, restaurants, healthcare providers, auto dealers, and retailers are among the most common cinema advertisers. National data shows auto advertisers see a 34% lift in foot traffic, while retailers report 53% more incremental visits. In a market like Cadillac, even a modest campaign can produce measurable results for a local business.
Ads run in the pre-show sequence, directly before trailers and the feature film. It's a full-motion, full-screen, audio-on placement in a dark room with no competing distractions. Attention research puts cinema 2 to 6 times higher than live sports, and 6 to 16 times higher than social and digital formats.
Local TV and streaming reach broader but fragmented audiences. A Cadillac ad in a cinema cannot be skipped, muted, or ignored while someone scrolls a phone. Nationally, 60% of moviegoers are cord-cutters, which means traditional broadcast simply misses them. Cinema fills that gap with a captive, locally concentrated audience.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in the cinema advertising network. Businesses in those categories will need to look elsewhere. Most local business categories are fully eligible to run, including food and beverage, healthcare, home services, education, financial services, and retail.
A 4-week campaign is the standard starting point, and it aligns with typical film run cycles. Brands with documented lift outcomes, including QSR advertisers seeing 2 to 3 times their spend returned, ran sustained campaigns over multiple weeks. In a smaller market like Cadillac with 6,400 monthly impressions, consistent presence builds recognition faster than a single short flight.
Call for pricing tailored to your dates, film slate, and targeting.
