2 theaters · 16 screens
Cinema advertising on 16 screens in Carbondale, IL.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Carbondale, IL is a Southern Illinois college town with a population of just over 21,800 and a median age of 24.9, one of the younger markets in the region. Southern Illinois University shapes both the local economy and the audience: 46.3% of residents hold a bachelor's degree or higher. Median household income is $29,670, so formats that deliver attention without wasted spend carry real weight here.
The city has 2 movie theaters and 16 screens, generating an estimated 25,600 monthly moviegoer impressions. Those impressions come in an environment where ad attention runs 6 to 16 times higher than social and digital placements. A 4-week citywide campaign costs $947 to $1,894, putting cinema advertising within budget for regional businesses that want to reach a concentrated, educated, younger adult audience without the spillover of broader broadcast buys.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $470 – $950 | Tier 4 market rates | up to 12,800 imps/theater |
| Citywide (all 2 theaters) | $950 – $1,890 | Tier 4 market rates | ~25,600 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater 4-week campaign runs $473 to $947. To cover both Carbondale 8 and University Place 8, budget $947 to $1,894 for four weeks. Carbondale is a Tier 4 market with CPMs between $34 and $40, a competitive rate for local reach at roughly 25,600 monthly impressions.
The two theaters in this market are Carbondale 8 and University Place 8, with 16 screens between them. Run in one location to control spend, or buy both to cover the full market. Either way, you're reaching the same core audience: SIU students and residents from the surrounding Southern Illinois communities.
The moviegoing audience in Carbondale skews young, consistent with the city's median age of 24.9. Nationally, the median moviegoer age is 30, younger than audiences on Netflix, Hulu, or live sports. Around 60% are cord-cutters or cord-nevers, and 62% identify as multicultural. Traditional TV doesn't reach these people well.
Common advertisers include restaurants and QSR chains, local retailers, healthcare providers, financial services, real estate, and entertainment venues. Cinema advertising has documented lift outcomes: QSR brands see 2 to 3 times return on ad spend, auto dealers see 34% increases in foot traffic, and retail advertisers average 53% in incremental visits.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are all restricted categories in cinema advertising. These restrictions keep the pre-show environment brand-safe and appropriate for the full audience, including families. About 50% of moviegoers nationally attend with family groups, so content standards are applied consistently across all screens.
Cinema delivers attention ratings 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital formats, outperforming both CTV and YouTube. There is no skip button, no second screen. In a smaller market like Carbondale, cinema also cuts the geographic waste that comes with broader regional TV buys.
Call for pricing tailored to your dates, film slate, and targeting.
