1 theater · 12 screens
Cinema advertising on 12 screens in Carlsbad, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Carlsbad, CA is a coastal San Diego-area city with 114,500 residents, a median household income of $139,326, and one of the more educated populations in Southern California. 61.4% hold a bachelor's degree or higher. The median age of 42.8 points to an established consumer base with real purchasing power.
The city has one movie theater with 12 screens, the Carlsbad 12, generating an estimated 28,800 monthly moviegoer impressions. A 4-week campaign runs $1,540 to $3,081 depending on placement and format. Cinema audiences here skew younger than the city median, and 60% are classified as cord-cutters or cord-nevers, meaning they are not reachable through traditional TV. For advertisers targeting affluent coastal San Diego consumers, Carlsbad cinema offers a focused, high-attention environment that broadcast and streaming cannot replicate.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,540 – $3,080 | Tier 2 market rates | up to 28,800 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at the Carlsbad 12 runs between $1,540 and $3,081. Carlsbad is a Tier 2 market with CPMs ranging from $47 to $60. With roughly 28,800 monthly impressions available, that cost-per-impression holds up well given the income level and purchase intent of the audience.
Common advertisers include local restaurants, auto dealerships, real estate brokers, healthcare providers, fitness studios, financial services firms, and regional retailers. With a median household income of $139,326, Carlsbad attracts strong results for premium and considered-purchase categories. Auto advertisers using cinema nationally have documented a 34% lift in dealership foot traffic.
Ads run in the pre-show before the feature film begins. Placements include on-screen spots during the slideshow and full-motion video segments in the entertainment reel leading up to trailers. Lobby and digital placements may also be available. Every format reaches audiences already seated and focused, with no remote to grab and no feed to scroll past.
Cinema attention benchmarks 6 to 16 times higher than social and digital platforms, and 2 to 6 times higher than live sports. In Carlsbad, 60% of moviegoers are cord-cutters or cord-nevers, so they can't be reached through traditional cable or broadcast. Cinema fills that gap. It's a captive, full-screen, sound-on environment that outperforms CTV and YouTube on documented attention metrics.
The standard campaign unit is 4 weeks, which aligns with typical film cycles and builds meaningful frequency against the Carlsbad 12's audience. Some advertisers run 8 or 12-week campaigns to maintain presence across multiple releases. Shorter runs are possible depending on availability, but 4 weeks is the practical baseline for measurable reach and recall.
Yes. Alcohol, tobacco, firearms, cannabis, and political ads are not accepted in cinema, regardless of local laws. This policy applies at all theaters in Carlsbad and across the broader network. Advertisers in those categories are not eligible for placement. All other standard commercial categories, including finance, food, auto, health, and retail, are welcome.
Call for pricing tailored to your dates, film slate, and targeting.
