1 theater · 12 screens
Cinema advertising on 12 screens in Centreville, VA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Centreville, VA is a Northern Virginia community of nearly 72,000 people with a median household income of $143,704, well above national averages. Residents are educated (57.5% hold a bachelor's degree or higher), with a median age of 37.5 and an average commute of nearly 29 minutes each way. That daily commute matters: it signals a working population with routines, disposable income, and reasons to unwind locally.
The Centreville 12 is the only movie theater in the city, with 12 screens and an estimated 38,400 monthly moviegoer impressions. The location falls within the Washington, DC (Hagerstown) market, which qualifies it as Tier 1 inventory. That means access to a high-income, attentive audience at a premium but measurable price. A 4-week campaign runs $2,976 to $5,952 depending on screen count and placement format. For brands targeting affluent Northern Virginia households, cinema here delivers the kind of verified, undivided attention that digital and streaming formats rarely provide.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,980 – $5,950 | Tier 1 market rates | up to 38,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at the Centreville 12 runs between $2,976 and $5,952, depending on how many screens you include and which ad format you choose. Centreville is a Tier 1 market, so CPMs fall between $70 and $85. That's a reasonable rate for an audience with a median household income of $143,704 and strong documented attention levels.
Local and regional advertisers in retail, healthcare, restaurants, automotive, financial services, and real estate are common here. The Centreville audience, with high education levels and strong household incomes, also draws luxury brands, home services, and B2B companies targeting Northern Virginia professionals. National brands use this market to reach DC-area consumers at the neighborhood level.
Ads run on screen as part of the pre-show program before the feature film starts. Every seat is filled, the lights are down, and there are no scroll feeds or second screens to compete for attention. Depending on your package, placements can include static slides, 15 or 30-second video spots, and lobby digital displays.
Cinema delivers 2 to 6 times the attention of live sports and 6 to 16 times that of social and digital platforms. About 60% of moviegoers are cord-cutters or cord-nevers, so traditional TV simply won't reach them. In Centreville, where streaming adoption runs high among younger, educated residents, cinema is often the only consistent screen exposure available.
Standard campaigns run in 4-week blocks, matching typical film cycles at the Centreville 12. Most advertisers start with a single 4-week flight to establish a baseline, then extend based on results. Production and trafficking take 5 to 10 business days, so campaigns can launch within two weeks of final creative approval.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not permitted in this cinema network. These restrictions apply at all theater locations. Advertisers in those categories should contact us to discuss alternative placements. All other major categories, including healthcare, finance, automotive, and retail, are eligible.
Call for pricing tailored to your dates, film slate, and targeting.
