8 theaters · 114 screens
Cinema advertising on 114 screens in Charlotte, NC.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Charlotte is one of the Southeast's fastest-growing metros, with nearly 900,000 residents, a median household income of $78,438, and a median age of 34.4. That demographic profile lines up well with cinema advertising: a working-age, higher-income audience that's actively spending.
The city has 8 movie theaters and 114 screens, generating an estimated 273,600 monthly moviegoer impressions. Anchor locations include Carolina Pavilion 22, Stonecrest 22 at Piper Glen with IMAX, and Ayrsley Grand 14, giving advertisers options ranging from single-venue placements to a full citywide buy. With 47.4% of residents holding a bachelor's degree or higher, Charlotte audiences tend to index well for categories like financial services, healthcare, automotive, and dining. Cinema here reaches a crowd that skews younger than most streaming or linear TV audiences, is 60% cord-cutters, and delivers attention ratings 6 to 16 times higher than social and digital platforms.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $770 – $5,650 | Tier 2 market rates | up to 34,200 imps/theater |
| Citywide (all 8 theaters) | $14,640 – $29,280 | Tier 2 market rates | ~273,600 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater 4-week campaign runs $770 to $5,649 depending on screen count and format. A citywide buy across Charlotte's 8 theaters and 114 screens runs $14,637 to $29,275 for 4 weeks. Charlotte is a Tier 2 market with CPMs between $47 and $60, which puts it in competitive range against local broadcast or streaming placements.
Common advertisers in Charlotte include QSR and casual dining chains, auto dealerships, healthcare systems, real estate firms, financial services providers, and local retailers. Cinema advertising has documented lift outcomes: QSR brands see 2 to 3 times return on spend, auto advertisers gain 34% more foot traffic, and retail brands average 53% incremental visits.
Ad placements include on-screen spots in the pre-show sequence before the feature film, lobby digital displays, and sometimes in-seat materials. The on-screen pre-show format drives the most attention. It runs to a captive audience in a darkened auditorium with no scroll, no skip button, and no second-screen competition.
Cinema delivers attention ratings 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital formats. It also outperforms CTV and YouTube on measured attention. In Charlotte, 60% of moviegoers are cord-cutters or cord-nevers. That means a cinema buy reaches an audience that traditional TV and most streaming campaigns simply miss.
A 4-week flight is the standard entry point, aligned with typical film booking cycles. Many advertisers run 8 to 12 weeks to build frequency across Charlotte's 114 screens. Campaigns can be timed around product launches, seasonal promotions, or specific blockbuster releases that draw your target demographic.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in cinema ad programs. These restrictions apply across the theater network regardless of local market. If your business falls into one of these categories, cinema is not the right channel. All other major verticals are eligible to run.
Call for pricing tailored to your dates, film slate, and targeting.
