Movie Theater Advertising in Charlottesville, VA

A 4-week campaign at Stonefield 14 costs between $828 and $1,657, depending on the number of screens and ad format. Charlottesville is a Tier 4 market with a CPM of $34 to $40. For brands that want a local foothold, that entry cost is low compared to broadcast or out-of-home placements in similar college-town markets.

Stonefield 14 generates an estimated 22,400 moviegoer impressions per month. With only one theater in the market, a single placement reaches essentially all active local moviegoers. The audience skews younger than most media channels: the national median moviegoer age is 30, well below typical TV or streaming viewers.

In college-town markets like Charlottesville, common cinema advertisers include local restaurants, UVA-adjacent services, healthcare providers, real estate firms, financial advisors, and regional retailers. National brands in auto, quick-service restaurants, and retail run cinema campaigns here too. Auto campaigns have driven a 34% lift in foot traffic; retail campaigns have produced a 53% increase in incremental visits.

Ads run on-screen during the pre-show segment before the feature presentation, in front of a seated audience with nowhere else to be. Placement options include the slideshow loop earlier in the pre-show or the on-screen spot that runs closer to showtime. Both formats are available across your selected screens at Stonefield 14, which has a large-format IMAX auditorium for premium visibility.

Cinema delivers 2 to 6 times the attention of live sports and 6 to 16 times that of social and digital placements. 60% of moviegoers identify as cord-cutters or cord-nevers, which means cinema reaches a portion of Charlottesville's 45,863 residents that TV and streaming simply cannot. No skipping, no second screen, no algorithm capping your frequency.

Yes. Cinema advertising does not accept campaigns for alcohol, tobacco, firearms, cannabis, or political candidates and causes. These restrictions apply across the network regardless of market. Most local and regional advertisers in retail, services, food, healthcare, and entertainment are fully eligible to run campaigns at Stonefield 14.