1 theater · 12 screens
Cinema advertising on 12 screens in Chesapeake, VA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Chesapeake, Virginia is a high-income suburban market with a population of 251,153 and a median household income of $94,189, well above the national average. The median age is 37.7, and 36.4% of residents hold a bachelor's degree or higher. This is an audience that makes considered purchasing decisions and responds to well-placed brand messaging.
Cinema advertising in Chesapeake runs through Cinemark Chesapeake Square with XD, a 12-screen theater generating an estimated 24,000 monthly moviegoer impressions. That reach, concentrated in a single high-traffic venue, makes it a focused and efficient buy for local and regional advertisers. A 4-week campaign runs $984 to $1,968 depending on screen count and placement. Chesapeake is also part of the broader Norfolk-Portsmouth-Newport News market, giving advertisers a presence in a dense, economically active corridor. Average commute times of 25.5 minutes point to a drive-to-destination consumer base, which fits retail, auto, and service-category advertisers well.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $980 – $1,970 | Tier 3 market rates | up to 24,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Cinemark Chesapeake Square runs between $984 and $1,968. Pricing falls within a Tier 3 CPM range of $37 to $45. The final cost depends on how many screens you buy and where your ad is placed within the pre-show. Because Chesapeake has one theater location, there is no citywide premium.
Common advertisers include restaurants, auto dealers, healthcare providers, home services, financial institutions, and retail brands. At a median household income of $94,189, Chesapeake skews toward buyers making higher-consideration purchases, which makes it a natural fit for those categories. Auto advertisers nationally see a 34% lift in foot traffic from cinema campaigns, and retail brands have documented a 53% increase in incremental visits.
Ads run on screen in the pre-show block before the feature film, including the period after trailers when the audience is fully focused. There's no competing content, no scrolling, no skip button. Cinema advertising delivers attention ratings 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital placements.
Sixty percent of moviegoers nationally are cord-cutters or cord-nevers, meaning traditional TV and streaming pre-rolls often miss this group entirely. Cinema reaches them in a lean-in environment where attention metrics consistently beat CTV and YouTube. For Chesapeake advertisers filling gaps left by declining linear TV reach, cinema is a measurable complement.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted for cinema placements. These restrictions apply regardless of market or theater. If your business falls into one of these categories, cinema is not an available channel. All other standard business categories are eligible, pending creative review.
Campaigns run in 4-week blocks. A single flight at Cinemark Chesapeake Square delivers an estimated 24,000 impressions per month. Many advertisers book consecutive flights to build frequency, particularly in QSR and auto, two categories where cinema has shown measurable sales and foot traffic lift of two to three times ad spend.
Call for pricing tailored to your dates, film slate, and targeting.
