1 theater · 16 screens
Cinema advertising on 16 screens in Chesterfield, MI.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Chesterfield, MI is part of the Detroit metro area, giving advertisers access to a suburban audience that skews younger than most traditional media channels. Chesterfield Crossing Cinema 16 is the market's only venue, with 16 screens delivering an estimated 38,400 monthly moviegoer impressions.
Cinema advertising in Chesterfield reaches an audience that is 60% cord-cutters or cord-nevers, meaning standard TV and streaming buys miss a significant share of these viewers. Moviegoers are also an unusually attentive audience: research consistently shows cinema ads outperform live sports by 2 to 6 times and social or digital placements by 6 to 16 times on attention metrics.
A 4-week campaign at Chesterfield Crossing runs $2,054 to $4,108, placing this market in the Tier 2 CPM range of $47 to $60. For local and regional advertisers targeting the Detroit suburban corridor, it's a direct, measurable placement with a well-defined audience.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,050 – $4,110 | Tier 2 market rates | up to 38,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign runs $2,054 to $4,108 depending on placement format and schedule. That puts the CPM between $47 and $60 against an estimated 38,400 monthly impressions. Pricing reflects Chesterfield's Tier 2 market status within the Detroit metro area.
A 4-week flight is the standard entry point, covering a full cycle of moviegoer traffic across all 16 screens. Many advertisers run 8 to 12 weeks to build frequency, particularly around product launches or seasonal promotions. Shorter flights are available but limit reach.
Common advertisers in suburban cinema markets like Chesterfield include auto dealerships, quick-service restaurants, healthcare systems, real estate firms, and local retailers. Auto advertisers using cinema have seen a 34% lift in foot traffic, and retail advertisers have documented 53% incremental store visits compared to control groups.
Placements include on-screen spots in the pre-show sequence before the feature film, plus lobby formats such as static posters, digital displays, and video screens near concessions and entry points. The on-screen pre-show runs roughly 20 to 30 minutes before the film, reaching a seated audience with nowhere else to be.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in cinema. These restrictions apply across the network regardless of local regulations. Most local and regional business categories are eligible without issue, including healthcare, finance, dining, and retail.
Sixty percent of moviegoers are cord-cutters or cord-nevers, meaning broadcast and cable buys already miss a large share of this audience. Cinema attention scores run 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital placements. The format also outperforms CTV and YouTube on documented attention metrics.
Call for pricing tailored to your dates, film slate, and targeting.
