1 theater · 14 screens
Cinema advertising on 14 screens in Chico, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Chico has over 100,000 residents, a median age of 31, and a household income near $68,000. That's a young, earning audience actively spending on food, services, and experiences. With 41% holding a bachelor's degree or higher, Chico also skews educated, which matters when your message needs to land with an informed buyer.
Cinema advertising in Chico runs through Cinemark 14 and XD, the city's only theater, with 14 screens and an estimated 22,400 monthly moviegoer impressions. A 4-week campaign starts at $828 and runs up to $1,657 depending on format and screen count. That puts Chico in a Tier 4 market with CPMs between $34 and $40. For local and regional advertisers, that's a direct line to a captive, distraction-free audience that outperforms streaming and social media on attention by a wide margin.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $830 – $1,660 | Tier 4 market rates | up to 22,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Cinemark 14 and XD starts at $828 and runs up to $1,657, depending on format and the number of screens you book. Chico is a Tier 4 market, with CPMs ranging from $34 to $40. Because there is only one theater location in the city, single-theater and citywide campaign pricing are identical.
Quick-service restaurants, auto dealerships, local retailers, healthcare providers, universities, and financial services are common advertisers in cinema. The results are measurable: QSR brands have seen 2 to 3 times return on ad spend, and auto advertisers have recorded a 34% lift in foot traffic from cinema campaigns.
Ads run in the pre-show on screen before the feature film begins. Every seat is filled, the lights are down, and phones are put away. There is no skip button, no scroll. Cinema attention ratings run 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital placements.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema. These restrictions apply across the network regardless of local regulations. If your business falls into one of those categories, cinema is not the right fit. Most other local and regional advertisers qualify without issue.
Roughly 60% of moviegoers are cord-cutters or cord-nevers, so traditional TV spots won't reach them. Streaming ads get skipped or ignored. Cinema delivers a guaranteed full-screen, full-audio experience with no competing content. In a market like Chico, where the audience skews young and mobile-first, cinema closes a gap that broadcast and digital leave open.
The standard campaign unit is 4 weeks, giving your ad enough repetition across Chico's monthly audience of approximately 22,400 impressions. Many advertisers run consecutive 4-week flights tied to product launches, seasonal promotions, or local events. Start with a single flight to measure response before committing to a longer schedule.
Call for pricing tailored to your dates, film slate, and targeting.
