1 theater · 16 screens
Cinema advertising on 16 screens in Clifton, NJ.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Clifton, NJ puts your brand in front of a financially stable audience with real purchasing power. The median household income is $99,003, the population is nearly 90,000, and the median age of 41.1 points to a mature consumer base. A mean commute of 29.2 minutes also suggests residents actively look for local entertainment and downtime close to home.
Clifton Commons 16 is the city's only cinema, delivering an estimated 51,200 monthly moviegoer impressions across 16 screens. Sixty percent of the audience here are cord-cutters or cord-nevers, making the big screen one of the few places to reliably reach people who have largely opted out of traditional TV. A 4-week campaign in Clifton runs $3,968 to $7,936, with CPMs between $70 and $85, consistent with this market's Tier 1 New York positioning.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $3,970 – $7,940 | Tier 1 market rates | up to 51,200 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Clifton Commons 16 runs between $3,968 and $7,936, depending on the number of screens and placement format. CPMs fall in the $70 to $85 range, consistent with Tier 1 New York market pricing. Clifton has one theater, so a single buy covers the entire city.
Local and regional advertisers across restaurants, auto dealerships, healthcare, financial services, home improvement, and retail consistently see strong results from cinema. Auto advertisers nationally have documented a 34% lift in foot traffic from cinema campaigns; retail brands report 53% incremental store visits. At a median household income of $99,003, Clifton's audience is well-positioned for higher-consideration purchases.
Ad placements include on-screen pre-show spots that run in the 20 to 30 minutes before the film, plus lobby formats such as digital displays, static posters, and experiential placements. On-screen advertising delivers attention ratings 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital placements.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not permitted in this cinema environment. These restrictions apply regardless of campaign budget or creative format. Alluvit Media can confirm category eligibility before planning begins.
Cinema reaches the 60% of moviegoers who are cord-cutters or cord-nevers, an audience that streaming and CTV campaigns frequently miss. Attention levels in the theater are documented to exceed both CTV and YouTube. In Clifton, where the median age is 41 and incomes average near $100,000, you are reaching consumers with the means to act on what they see.
A 4-week campaign is the standard entry point, long enough to build meaningful frequency across Clifton's estimated 51,200 monthly impressions. QSR brands running national cinema campaigns have seen 2 to 3 times return on ad spend within this window. For product launches or sustained awareness goals, 8 to 12 weeks is the better choice.
Call for pricing tailored to your dates, film slate, and targeting.
