1 theater · 14 screens
Cinema advertising on 14 screens in Coeur D Alene, ID.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Coeur d'Alene falls within the Spokane market and offers advertisers a focused, high-attention cinema environment built around a single premium venue. Riverstone Stadium 14 is the city's only movie theater, with 14 screens and an estimated 28,000 monthly moviegoer impressions. That concentration means your message reaches a consistent local audience without the fragmentation of digital or broadcast buys.
Cinema advertising in Coeur d'Alene is priced at Tier 3 rates, with CPMs from $37 to $45. A 4-week campaign runs $1,148 to $2,296. The moviegoing audience skews younger than most traditional media channels. The national median age is 30, and roughly 60% are cord-cutters who are hard to reach through cable or linear TV. For local and regional brands targeting North Idaho, the cinema screen delivers attention metrics that digital and streaming formats consistently fail to match.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,150 – $2,300 | Tier 3 market rates | up to 28,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Riverstone Stadium 14 runs between $1,148 and $2,296, depending on screen count and placement. The CPM falls in the $37 to $45 range, consistent with Tier 3 market pricing. With only one theater in the city, a single buy reaches the entire local cinema audience.
Riverstone Stadium 14 generates an estimated 28,000 moviegoer impressions per month across its 14 screens. These are in-seat, eyes-on-screen impressions in a dark, distraction-limited environment, not passive scroll-by views. For a market this size, that reach is consistent throughout the year.
Roughly 60% of moviegoers are cord-cutters or cord-nevers, so linear TV misses them entirely. Cinema attention ratings run 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital placements. Nationally, documented outcomes include a 53% lift in retail visits and a 34% increase in auto dealership foot traffic.
Ads run on the cinema screen before the feature film, during what is called the pre-show. Your creative appears on a 40-plus foot screen with full audio in a darkened auditorium. No scrolling, no second screen, no skip button. Audiences are seated and paying attention well before the trailers begin.
Local restaurants, healthcare providers, real estate firms, auto dealers, financial services brands, and regional retailers all advertise regularly in cinema. Any business trying to reach North Idaho residents with a captive, younger-skewing audience is a reasonable fit. National brands also use local cinema buys to round out broader campaigns in the Spokane market.
Yes. Cinema advertising does not accept ads for alcohol, tobacco, firearms, cannabis, or political campaigns. These restrictions apply regardless of local regulations. If your business falls into one of these categories, cinema is not an available channel. All other major business categories are generally eligible to run.
Call for pricing tailored to your dates, film slate, and targeting.
