2 theaters · 27 screens
Cinema advertising on 27 screens in College Station, TX.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
College Station is one of Texas's most distinctive advertising markets. With a population of 122,280 and a median age of just 22.9, this is a young, educated city where 57% of residents hold a bachelor's degree or higher. Texas A&M University shapes the consumer base here, skewing it heavily toward students, faculty, and the businesses that support a major research institution.
Cinema advertising in College Station spans 2 theaters and 27 screens, generating an estimated 43,200 monthly moviegoer impressions. As part of the Waco-Temple-Bryan market, College Station falls under Tier 4 pricing, with CPMs ranging from $34 to $40. The primary venue, Cinemark Movies 18 and XD, draws steady foot traffic from younger audiences who have largely abandoned traditional TV. For brands targeting college-age consumers or the broader Brazos Valley community, the big screen delivers the kind of attention that digital and streaming rarely can.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $530 – $2,130 | Tier 4 market rates | up to 21,600 imps/theater |
| Citywide (all 2 theaters) | $1,600 – $3,200 | Tier 4 market rates | ~43,200 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater 4-week campaign at Cinemark Movies 18 and XD runs between $532 and $2,131, depending on screen count and placement. A citywide campaign covering both theaters costs $1,598 to $3,196 for the same 4-week window. CPMs fall between $34 and $40, which is competitive for an audience that's seated, attentive, and not scrolling past your ad.
College Station skews young. The city's median age is just 22.9, driven largely by Texas A&M's student population. Add in young professionals and families, and you have an audience that is heavy on cord-cutters, cord-nevers, and multicultural consumers. Nationally, cinema audiences are 60% cord-cutters or cord-nevers and 62% multicultural. These are people who are hard to reach through traditional TV or standard digital channels. Cinema puts your message in front of them directly.
Local restaurants, retail shops, real estate agencies, healthcare providers, universities, financial services firms, and entertainment venues are all common advertisers. For brands targeting 18-to-34-year-olds, College Station cinema is a particularly efficient buy: the population skews heavily toward students, and local TV offers little traction with that age group.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted. These restrictions apply network-wide and are non-negotiable, regardless of local regulations. Most mainstream local and regional businesses fall well outside these categories and can run a campaign without issue.
Cinema delivers 2 to 6 times the attention of live sports and 6 to 16 times that of social or digital placements. In a city where 60% of moviegoers have cut the cord or never had cable, traditional broadcast doesn't reach them anyway. Cinema fills that gap with a format viewers can't skip, scroll past, or mute.
Four weeks is the standard minimum, and all pricing quoted here is based on that window. It covers multiple audience cycles in a high-turnover market like College Station, where students and residents cycle through activities at a fast pace. Campaigns running 8 to 12 weeks produce stronger recall and are common among local businesses with ongoing awareness goals.
Call for pricing tailored to your dates, film slate, and targeting.