2 theaters · 22 screens
Cinema advertising on 22 screens in Columbia, MO.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Columbia, MO is a college-driven market with a median age of 29.2 and one of the highest education rates in Missouri — 56.5% of residents hold a bachelor's degree or higher. That demographic profile maps closely to the moviegoing audience, making cinema advertising a precise fit rather than a broad reach play.
The city has 2 theaters and 22 screens across the Columbia-Jefferson City market, generating an estimated 35,200 monthly moviegoer impressions. A citywide 4-week campaign runs between $1,302 and $2,604, making it accessible for local businesses and regional advertisers. Cinema audiences here skew younger, are 60% cord-cutters, and deliver attention levels that outperform live sports, streaming, and social media by a significant margin. For advertisers looking to reach an educated audience in a mid-size Missouri market, Columbia's theaters offer measurable value at a reasonable entry point.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $470 – $1,660 | Tier 4 market rates | up to 17,600 imps/theater |
| Citywide (all 2 theaters) | $1,300 – $2,600 | Tier 4 market rates | ~35,200 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater 4-week campaign at Columbia Stadium 14 or GQT Forum 8 costs roughly $473 to $1,657. To cover both theaters across all 22 screens in the city, budget between $1,302 and $2,604 for a 4-week flight. Columbia is a Tier 4 market with CPMs ranging from $34 to $40.
Local and regional advertisers in healthcare, higher education, financial services, restaurants, auto dealerships, and retail are well represented here. Columbia's large student and young professional population makes it a strong fit for brands targeting 18 to 34 year olds. National brands also include this market in broader Missouri or Midwest campaigns.
Ads run on screen before the feature film as part of a pre-show program. Placements also include lobby screens and, at select locations, static or digital poster positions near the entrance and concessions. On-screen pre-show is the primary placement and delivers the highest attention of any format in the building.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are all restricted from cinema placements in this market. If your business falls into one of those categories, cinema is not an available channel. For every other category, no content restrictions apply beyond standard creative guidelines.
Cinema audiences in Columbia skew younger, with a median age near 30. Around 60% are cord-cutters who are hard to reach through traditional TV. Attention research shows cinema outperforms live sports by 2 to 6 times and social or digital media by 6 to 16 times. Lift studies document retail visits up 53% and auto dealership foot traffic up 34% following cinema campaigns.
Four weeks is the standard minimum, and often the most efficient starting point. Running your ad across multiple showtimes and audience rotations over that period builds the recall that shorter runs can't deliver. Flights of 8 to 12 weeks suit sustained brand awareness goals, particularly for businesses tied to Columbia's academic calendar or seasonal retail cycles.
Call for pricing tailored to your dates, film slate, and targeting.
