2 theaters · 30 screens
Cinema advertising on 30 screens in Columbia, SC.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Columbia, SC has 2 theaters and 30 screens generating roughly 48,000 monthly moviegoer impressions. The city's median age is 28.7, with a population that skews young, educated, and mobile-forward, making it a strong fit for brands targeting adults who are actively avoiding traditional TV. Nearly 46% of Columbia residents hold a bachelor's degree or higher, and the median household income is $55,653.
The two venues are Sandhill Stadium 16 with IMAX and Columbiana Grande Stadium 14, covering audiences across the greater Columbia metro. A 4-week campaign across both theaters runs $1,776 to $3,552, a price point accessible to regional and local advertisers in this Tier 4 market. Cinema audiences are not passive viewers. National research consistently shows moviegoers deliver 2 to 6 times the attention of live sports and up to 16 times that of social media placements, so each impression carries more weight than the raw numbers suggest.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $830 – $1,890 | Tier 4 market rates | up to 24,000 imps/theater |
| Citywide (all 2 theaters) | $1,780 – $3,550 | Tier 4 market rates | ~48,000 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater campaign at either Sandhill Stadium 16 or Columbiana Grande Stadium 14 runs $828 to $1,894 for a 4-week flight. Covering both theaters costs $1,776 to $3,552 for the same period. CPMs fall in the $34 to $40 range, in line with other Tier 4 markets.
Quick-service restaurants, auto dealers, healthcare providers, universities, financial services, and local retailers are common advertisers. Columbia's large student and young professional population makes it a strong market for dining, tech, and education brands. National research shows QSR advertisers see 2 to 3 times their spend returned, and auto dealers report a 34% lift in foot traffic.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted on this cinema ad network. If your business falls into one of these categories, cinema is not a viable channel regardless of budget or campaign size.
Ads run on-screen as part of the pre-show presentation before the feature film begins. Every person in that auditorium is seated, in a dark room, with no second screen and no skip option. Placement reaches audiences at Sandhill Stadium 16 with IMAX and Columbiana Grande Stadium 14 across all scheduled showings during your campaign dates.
Roughly 60% of Columbia moviegoers are cord-cutters or cord-nevers, so traditional TV spots won't reach them at all. Cinema delivers 6 to 16 times the measured attention of social and digital placements, and outperforms both CTV and YouTube on attention metrics. For advertisers trying to reach adults under 35, cinema covers a gap that broadcast and streaming leave open.
The standard unit is a 4-week flight, timed to typical film release cycles, giving your message consistent pre-show exposure across all screens. Some advertisers run back-to-back flights to maintain a longer presence. With an estimated 48,000 monthly impressions across the Columbia market, a single 4-week run delivers real reach for a local or regional brand.
Call for pricing tailored to your dates, film slate, and targeting.
