2 theaters · 32 screens
Cinema advertising on 32 screens in Concord, NC.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Concord, NC sits at the edge of the Charlotte metro with a population of 106,518 and a median household income of $84,752, making it one of the more commercially active suburbs in the region. The median age is 36.2, and 41.7% of residents hold a bachelor's degree or higher, so the audience here trends toward established consumers with real purchasing power.
The city's two movie theaters, Concord Mills 24 and Carolina Mall Stadium 8, combine for 32 screens and an estimated 76,800 monthly moviegoer impressions. That reach, concentrated in a single suburban market, gives advertisers a reliable way to connect with local families, commuters who average 27.8 minutes to work, and a multicultural audience consistent with the broader Charlotte region. Alluvit Media places cinema advertising across both locations, with campaigns available at a single theater or across the city.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,030 – $6,160 | Tier 2 market rates | up to 38,400 imps/theater |
| Citywide (all 2 theaters) | $4,110 – $8,220 | Tier 2 market rates | ~76,800 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater 4-week campaign at one of Concord's two locations runs between $1,027 and $6,163, depending on screen count and placement format. A citywide campaign covering both Concord Mills 24 and Carolina Mall Stadium 8 runs from $4,108 to $8,217 for the same four-week period. Concord is priced as a Tier 2 market, with CPMs between $47 and $60.
Local and regional advertisers across a range of categories use cinema here, including quick-service restaurants, auto dealerships, healthcare providers, real estate brokers, retailers, financial services firms, and entertainment venues. National campaigns run through the network as well. QSR brands have achieved 2 to 3 times return on ad spend, and auto advertisers have seen 34% lifts in foot traffic.
The primary placement is on-screen before the feature film, reaching a fully seated audience in a dark room with no competing distractions. Additional formats include lobby displays and pre-show static placements. On-screen pre-show ads consistently deliver attention ratings 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital media.
Cinema reaches an audience that broadcast and streaming miss. Roughly 60% of moviegoers are cord-cutters or cord-nevers, so traditional TV can't reach them. Cinema also outperforms CTV and YouTube on measured attention. In a market like Concord, where residents skew educated and income-stable, that incremental reach carries real commercial value.
Yes. Cinema advertising in this market does not accept ads for alcohol, tobacco, firearms, cannabis, or political candidates and causes. These restrictions apply across all screens at both Concord locations and follow network-wide standards, not venue-specific decisions. Alluvit Media can confirm category eligibility before any campaign is built.
Most campaigns run in 4-week flights, the standard unit for cinema ad placements. Some advertisers book consecutive flights across 8 to 12 weeks to build frequency. With 76,800 estimated monthly impressions across Concord's two theaters, a single 4-week campaign delivers solid local reach, especially when paired with a broader Charlotte-market buy.
Call for pricing tailored to your dates, film slate, and targeting.
