1 theater · 12 screens
Cinema advertising on 12 screens in Costa Mesa, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Costa Mesa is part of the Los Angeles market, with a population of 110,538 and a median household income of $110,073. That puts it among Orange County's more commercially attractive cities for brand advertising. The single cinema here, Metro Pointe 12, runs 12 screens and delivers an estimated 15,223 moviegoer impressions each month.
Cinema advertising in Costa Mesa reaches a largely cord-cutting, multicultural audience with a median age younger than most streaming or broadcast TV viewers. With 43.6% of residents holding a bachelor's degree or higher and a median age of 36.5, this is a demographic with real purchasing power. Attention metrics for cinema run 6 to 16 times higher than social and digital placements, with documented outcomes including a 53% lift in incremental retail visits and a 34% increase in auto dealership foot traffic. For brands targeting Orange County consumers, Costa Mesa cinema is a focused, high-attention entry point.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,260 – $2,520 | Tier 1 market rates | up to 15,223 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Metro Pointe 12 runs between $1,262 and $2,524, depending on ad format and placement. Costa Mesa is a Tier 1 market, with CPMs between $70 and $85. Those figures cover on-screen pre-show spots and lobby placements across all 12 screens.
Local and regional advertisers across automotive, retail, dining, healthcare, real estate, and financial services run campaigns here. The audience skews younger than TV, earns well, and half are co-viewing families, making cinema effective for household purchase decisions. National brands targeting greater Los Angeles also include Costa Mesa as part of broader buys.
Placements include on-screen spots that run during the pre-show before trailers, plus lobby options like static displays and digital panels near concessions and entrances. On-screen ads reach a captive audience in a dark, distraction-limited environment. That's why attention scores run 2 to 6 times higher than live sports.
Roughly 60% of Costa Mesa moviegoers are cord-cutters or cord-nevers, so traditional TV spots won't reach them. Cinema attention ratings beat both CTV and YouTube, and the format produces documented business outcomes: a 2 to 3 times return on spend for quick-service restaurant advertisers and a 53% lift in incremental retail visits nationally.
The standard campaign unit is 4 weeks, giving your creative enough exposure cycles to build recall among the roughly 15,223 monthly impressions in Costa Mesa. Shorter buys are less common, but 4-week campaigns can be renewed or expanded across additional screens or markets in the Los Angeles DMA once results are in.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema. These restrictions apply across the national network of partner theaters, including Metro Pointe 12. If your brand operates in one of these categories, Alluvit Media can discuss alternative placement channels that fit your goals.
Call for pricing tailored to your dates, film slate, and targeting.
