1 theater · 8 screens
Cinema advertising on 8 screens in Cumberland, MD.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Cumberland, MD is the main city in Allegany County, with a population just under 19,000 and a median household income of $47,819. Its trade area extends well beyond city limits, so the moviegoing audience is larger than the population suggests. Country Club Cinemas is the only theater in town, with 8 screens and an estimated 25,600 monthly impressions available to advertisers.
Cinema advertising in Cumberland runs at a CPM of $70 to $85, placing it in the Washington, DC (Hagerstown) market tier. A 4-week campaign costs $1,984 to $3,968. The audience skews younger than TV or streaming platforms: the national median moviegoer age is 30, and 60% have cut cable or never had it. For local and regional advertisers who want an attentive, hard-to-skip audience in western Maryland, it's a measurable buy with predictable reach.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,980 – $3,970 | Tier 1 market rates | up to 25,600 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Country Club Cinemas runs between $1,984 and $3,968, depending on placement and ad format. That pricing reflects a CPM of $70 to $85, consistent with the Washington, DC (Hagerstown) market tier. At roughly 25,600 monthly impressions, the cost per contact compares well against local broadcast and digital alternatives.
Common advertisers include restaurants, auto dealerships, healthcare providers, local services, retailers, and regional employers. The results from cinema campaigns are well-documented: QSR advertisers have seen 2 to 3 times return on spend, auto dealers have reported 34% increases in foot traffic, and retailers have measured 53% incremental visits. Any business trying to reach a local audience that's actually paying attention is a reasonable fit.
Ads run on screen as part of the pre-show program before the feature film begins. Depending on availability at Country Club Cinemas, placements can also include lobby screens and other in-theater touchpoints. The on-screen pre-show format delivers attention ratings 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital platforms.
About 60% of moviegoers nationwide are cord-cutters or cord-nevers, so traditional TV misses them entirely. The median moviegoer age is 30, younger than audiences on Netflix, Hulu, or NFL broadcasts. Cinema also outperforms CTV and YouTube on attention metrics. For an advertiser in Cumberland trying to reach adults under 40, the theater is often the more efficient buy.
A standard campaign runs in 4-week flights, which is the base pricing unit at Cumberland. Many advertisers book multiple consecutive flights to build frequency, especially when promoting a seasonal offer or event. A single 4-week run at Country Club Cinemas reaches an estimated 25,600 monthly impressions across 8 screens.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema placements. These restrictions apply regardless of local laws or campaign budgets. Advertisers in those categories will need to look at other channels. For everyone else, the approval process is straightforward and campaigns can typically go live within a few weeks of creative submission.
Call for pricing tailored to your dates, film slate, and targeting.
