1 theater · 20 screens
Cinema advertising on 20 screens in Daly City, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Daly City sits at the edge of San Francisco with a population of 102,560 and a median household income of $119,570, well above national averages. That purchasing power, combined with a multicultural, working-age demographic (median age 41.7), makes this market worth serious attention for local and regional advertisers.
Century 20 Daly City and XD is the anchor cinema here, with 20 screens and an estimated 64,000 monthly moviegoer impressions. As part of the San Francisco-Oakland-San Jose Tier 1 market, ad inventory is priced accordingly, but the audience quality justifies it. Moviegoers in Daly City are largely cord-cutters who are genuinely difficult to reach through traditional TV. The cinema screen is one of the few places where you can capture sustained, undivided attention. A 4-week campaign starts at $4,960 and scales with your goals.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $4,960 – $9,920 | Tier 1 market rates | up to 64,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Century 20 Daly City and XD runs between $4,960 and $9,920. Daly City falls within the Tier 1 San Francisco metro market, putting CPMs in the $70 to $85 range. That spread gives you room to adjust based on screen count, daypart, and placement position within the pre-show.
QSR and restaurant brands, auto dealerships, healthcare systems, financial services, and retail chains are the most common advertisers. The results are concrete: auto advertisers see a 34% lift in foot traffic, retail brands generate 53% more incremental visits, and QSR advertisers return 2 to 3 times their ad spend in measurable sales.
Ads run in the pre-show segment, directly before trailers and the feature film. It's a full-motion, full-sound, unskippable placement in a dark room with no second-screen competition. At some locations, digital placements in the lobby and concession area are also available to extend your brand beyond the auditorium.
Cinema delivers 2 to 6 times the attention of live sports, and 6 to 16 times the attention of social and digital placements. Around 60% of moviegoers are cord-cutters or cord-nevers, so they're largely invisible to traditional TV buys. In a market where streaming dominates, the cinema screen is one of the few genuinely captive environments left.
A 4-week campaign is the standard starting point, aligning with typical film cycles that drive consistent traffic. Running 8 to 12 weeks lets frequency build across the estimated 64,000 monthly impressions available in Daly City, which works well for brands building awareness or running a time-sensitive promotion.
Yes. Cinema venues do not accept advertising from alcohol, tobacco, cannabis, firearms, or political campaign categories. These restrictions apply consistently across the network. If your business falls outside these categories, the approval process is straightforward. Alluvit Media can confirm eligibility and walk you through creative requirements before any commitment is made.
Call for pricing tailored to your dates, film slate, and targeting.
