1 theater · 20 screens
Cinema advertising on 20 screens in Danvers, MA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Danvers, MA is part of the Boston (Manchester) media market, giving advertisers access to a focused, high-value audience. The median household income here is $117,072, and 46.8% of residents hold a bachelor's degree or higher. The median age of 45.5 points to an established consumer base with real purchasing power and a track record of acting on brand messaging.
Liberty Tree Mall 20 is the only theater in Danvers. It runs 20 screens and generates an estimated 64,000 monthly moviegoer impressions. A 4-week cinema advertising campaign costs between $4,960 and $9,920, placing your brand in front of an audience that chose to be there and can't scroll past your ad. Cinema delivers attention ratings 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital platforms. For local and regional advertisers targeting Danvers residents, this single-theater market means clean, measurable reach with no wasted impressions.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $4,960 – $9,920 | Tier 1 market rates | up to 64,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Liberty Tree Mall 20 runs between $4,960 and $9,920. Danvers is a Tier 1 market in the Boston (Manchester) region, with CPM rates of $70 to $85. The campaign covers all 20 screens and delivers an estimated 64,000 monthly impressions.
Common advertisers include auto dealers, restaurants, healthcare providers, real estate agencies, financial services firms, and local retailers. Auto advertisers have documented 34% increases in foot traffic from cinema campaigns; retail advertisers have seen 53% incremental store visits. Danvers skews high-income, making it a strong fit for premium and considered purchases.
Ads run during the pre-show segment, before trailers and the feature film. The placement catches audiences already seated, with no remote control, skip button, or second screen competing for their attention. Lobby placements, including digital displays and static formats, may also be available at Liberty Tree Mall 20.
Cinema attention ratings outperform live sports by 2 to 6 times, and beat both CTV and YouTube. In Danvers, where 60% of the national cinema audience are cord-cutters or cord-nevers, the theater may be one of the few places you can reliably reach residents who have opted out of traditional and streaming TV advertising.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are all prohibited in cinema advertising programs. These restrictions apply regardless of local regulations. Advertisers in those categories will need to look at other channels. Most consumer, healthcare, service, and retail categories are eligible without issue.
A 4-week campaign is the standard entry point, delivering consistent exposure as audience turnover brings in new viewers each week. For product launches, seasonal promotions, or event-driven campaigns, a 4 to 8 week flight is typical. Longer runs build frequency among the 27,924 residents who visit the theater regularly.
Call for pricing tailored to your dates, film slate, and targeting.
