1 theater · 12 screens
Cinema advertising on 12 screens in Danville, VA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Danville, VA is part of the Roanoke-Lynchburg market, with a population of 42,239 and a median age of 40.8. That makes it a stable mid-size audience for local and regional advertisers. The city's one theater, Danville Stadium Cinemas, runs 12 screens and delivers an estimated 24,000 monthly moviegoer impressions.
Cinema advertising in Danville reaches a younger audience than most traditional TV or streaming viewers, with strong multicultural representation and a high share of cord-cutters. Median household income is $42,778, and average commutes run just over 20 minutes. These are working residents making routine spending decisions. A 4-week campaign costs $984 to $1,968, putting Danville in the Tier 3 CPM range of $37 to $45. For advertisers who want frequency in a tight market, 12 screens at one theater covers the city's moviegoing audience with no reach spilling outside the local trade area.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $980 – $1,970 | Tier 3 market rates | up to 24,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Danville Stadium Cinemas costs between $984 and $1,968, depending on how many screens you book and the weekly show frequency. Danville is a Tier 3 market with CPMs of $37 to $45. There is one theater in the city, so a single-theater buy and a citywide buy are the same thing.
The theater generates an estimated 24,000 monthly moviegoer impressions across its 12 screens. Over a standard 4-week campaign, that's a concentrated, locally sourced audience. Cinema audiences also deliver above-average attention, rated 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital placements.
Ads run on the cinema screen as part of the pre-show sequence before the feature film. This is full-screen, full-sound placement in a dark room with no second-screen distraction. Some campaigns can also include lobby touchpoints such as digital displays or printed materials, depending on theater availability and campaign configuration.
Roughly 60% of moviegoers nationally are cord-cutters or cord-nevers, so traditional TV spots miss them entirely. Cinema attention scores significantly outperform CTV and YouTube. For a market the size of Danville, cinema advertising also cuts the geographic waste typical of local broadcast buys that spill well beyond your actual trade area.
Common advertisers include quick-service and casual dining restaurants, auto dealerships, healthcare providers, local retailers, financial services, and regional colleges. Cinema campaigns have a track record across these categories: national case studies show a 34% lift in auto dealership foot traffic and a 53% increase in incremental retail visits.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted on cinema screens. These restrictions apply regardless of local regulations or ad content. If your business falls into one of these categories, cinema is not a viable channel. All other standard advertising categories are eligible.
Call for pricing tailored to your dates, film slate, and targeting.
