1 theater · 6 screens
Cinema advertising on 6 screens in Davis, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Davis, CA is a compact, highly educated city of about 66,800 people where 75% of residents hold a bachelor's degree or higher. The median age is 27, pulled down by UC Davis enrollment, and household incomes average $87,421. Those numbers add up to an audience that skews young, educated, and financially active — exactly the profile brands want when they're spending to reach buyers rather than passive scrollers.
Davis has one cinema, Davis Holiday Cinema 6, with 6 screens and an estimated 14,400 monthly moviegoer impressions. A 4-week campaign runs $770 to $1,540, which puts it in range for local businesses and regional brands. Cinema audiences here, as in similar markets, lean away from traditional TV: 60% are cord-cutters or cord-nevers, and attention metrics run 6 to 16 times higher than social and digital placements. For advertisers working the Sacramento-Stockton-Modesto market, Davis offers a focused, high-value pocket of that audience.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $770 – $1,540 | Tier 2 market rates | up to 14,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Davis Holiday Cinema 6 runs between $770 and $1,540, depending on the number of screens and placement options selected. Davis falls in the Tier 2 CPM range of $47 to $60, based on the theater's monthly reach of approximately 14,400 impressions across 6 screens.
Local restaurants, healthcare providers, real estate agencies, financial services firms, and regional retailers are common advertisers in smaller cinema markets like Davis. The younger, highly educated demographic here also draws brands in tech, software, and higher education. If your goal is consistent exposure to an attentive audience, cinema advertising is worth considering.
Ads run on the main screen as part of the pre-show program, before trailers and the feature film. Placement is full-screen and high-definition, with sound on and no skip option. Some campaigns also include lobby placements such as digital displays or printed materials, depending on what inventory the theater has available.
Cinema attention ratings run 6 to 16 times higher than social and digital platforms, and 2 to 6 times higher than live sports broadcasts. Sixty percent of moviegoers are cord-cutters or cord-nevers, so traditional TV simply doesn't reach them. In a college-heavy city like Davis, where streaming has largely replaced cable, that gap is real.
A standard campaign runs 4 weeks, which aligns with typical film booking cycles and gives your ad consistent exposure across multiple showtimes and days. Brands with time-sensitive promotions can run shorter windows. Advertisers building local awareness in Davis often extend to 8 or 12 weeks to build frequency with repeat moviegoers.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema pre-show placements. These restrictions apply regardless of local ordinances or campaign budget. If your category falls into a gray area, confirm eligibility before the campaign planning stage to avoid delays.
Call for pricing tailored to your dates, film slate, and targeting.
