1 theater · 6 screens

Movie Theater Advertising in Davis, CA

Cinema advertising on 6 screens in Davis, CA.

The Cat in the Hat poster

The Cat in the Hat

Nov 6

The Hunger Games: Sunrise on the Reaping poster

The Hunger Games: Sunrise on the Reaping

Nov 20

Avengers: Doomsday poster

Avengers: Doomsday

Dec 18

Dune Part Three poster

Dune Part Three

Dec 18

Jumanji 3 poster

Jumanji 3

Dec 25

Ice Age: Boiling Point

Ice Age: Boiling Point

Feb 5

Narnia: The Magician's Nephew

Narnia: The Magician's Nephew

Feb 12

The Exorcist: Martyrs

The Exorcist: Martyrs

Mar 12

Sonic the Hedgehog 4

Sonic the Hedgehog 4

Mar 19

Godzilla x Kong: Supernova

Godzilla x Kong: Supernova

Mar 26

The Legend of Zelda

The Legend of Zelda

Apr 30

Star Wars: Starfighter

Star Wars: Starfighter

May 28

How to Train Your Dragon 2

How to Train Your Dragon 2

Jun 11

Spider-Man: Beyond the Spider-Verse

Spider-Man: Beyond the Spider-Verse

Jun 18

Shrek 5

Shrek 5

Jun 30

Poster art courtesy of IMDb · © respective studios · used for editorial reference.

6

Screens

10,100

4-Week Impressions (est.)

67K

City Population

Davis, CA is a compact, highly educated city of about 66,800 people where 75% of residents hold a bachelor's degree or higher. The median age is 27, pulled down by UC Davis enrollment, and household incomes average $87,421. Those numbers add up to an audience that skews young, educated, and financially active, exactly the profile brands want when they're spending to reach buyers rather than passive scrollers.

Davis has one cinema, Davis Holiday Cinema 6, with 6 screens and an estimated 14,400 monthly moviegoer impressions. Cinema audiences here, as in similar markets, lean away from traditional TV: 60% are cord-cutters or cord-nevers, and attention metrics run 6 to 16 times higher than social and digital placements. For advertisers working the Sacramento-Stockton-Modesto market, Davis offers a focused, high-value pocket of that audience.

Movie theater ad placements tailored to your goals

Choose what fits your campaign — on-screen, in-lobby, and digital extensions.

onscreen

Early Pre-Show

Your brand opens the show

Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.

onscreen

Pre-Show Prime

Peak attention, before the trailers

Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.

onscreen

Final Trailer

The last ad before the feature

The premium position — the final commercial before the feature begins. Highest recall, unskippable.

lobby

Lobby Network

Digital signage throughout the theater

Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.

digital

Streaming Extension

Retarget moviegoers on CTV and OTT

After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.

digital

Digital Retargeting

Banner & mobile reach for your moviegoers

Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.

Frequently asked questions

How much does cinema advertising in Davis cost?

A 4-week campaign in Davis typically runs $1,550 to $2,050, depending on how many screens you take and which placements you use.

Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.

Who typically advertises at Davis Holiday Cinema 6?

Local restaurants, healthcare providers, real estate agencies, financial services firms, and regional retailers are common advertisers in smaller cinema markets like Davis. The younger, highly educated demographic here also draws brands in tech, software, and higher education. If your goal is consistent exposure to an attentive audience, cinema advertising is worth considering.

Where do ads actually appear in the theater?

Ads run on the main screen as part of the pre-show program, before trailers and the feature film. Placement is full-screen and high-definition, with sound on and no skip option. Some campaigns also include lobby placements such as digital displays or printed materials, depending on what inventory the theater has available.

How does cinema advertising compare to streaming or TV for reaching Davis audiences?

Cinema attention ratings run 6 to 16 times higher than social and digital platforms, and 2 to 6 times higher than live sports broadcasts. Sixty percent of moviegoers are cord-cutters or cord-nevers, so traditional TV simply doesn't reach them. In a college-heavy city like Davis, where streaming has largely replaced cable, that gap is real.

How long does a campaign need to run to be effective?

A standard campaign runs 4 weeks, which aligns with typical film booking cycles and gives your ad consistent exposure across multiple showtimes and days. Brands with time-sensitive promotions can run shorter windows. Advertisers building local awareness in Davis often extend to 8 or 12 weeks to build frequency with repeat moviegoers.

Are there any industries that cannot advertise at Davis cinemas?

Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema pre-show placements. These restrictions apply regardless of local ordinances or campaign budget. If your category falls into a gray area, confirm eligibility before the campaign planning stage to avoid delays.

Ready to advertise in Davis?

Call for pricing tailored to your dates, film slate, and targeting.