1 theater · 7 screens
Cinema advertising on 7 screens in Detroit Lakes, MN.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Detroit Lakes, MN is part of the Fargo-Valley City market, with a population of just over 10,000 and a median household income of $62,123. One theater serves this market: CineMagic Washington Square 7 Theatre, 7 screens, generating an estimated 11,200 moviegoer impressions per month. For advertisers who need local reach without wasted impressions, that kind of concentration is hard to replicate.
Cinema advertising in Detroit Lakes is priced as a Tier 4 market, with CPMs from $34 to $40. A 4-week campaign runs $414 to $828 depending on how many screens are purchased. The median local age is 41.5, compared to the national cinema audience median of 30, so you're reaching a wider slice of the community than a typical movie crowd. With 60% of moviegoers being cord-cutters or cord-nevers, the theater screen is often the only shared, undistracted viewing environment where local brands can count on making an impression.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $410 – $830 | Tier 4 market rates | up to 11,200 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at CineMagic Washington Square 7 Theatre runs between $414 and $828, depending on how many of the 7 screens you book. The CPM falls between $34 and $40. At 11,200 estimated monthly impressions, it's one of the more cost-efficient local buys in the Fargo-Valley City market.
Local and regional businesses across most categories run cinema ads here. Common advertisers include restaurants, auto dealerships, healthcare providers, banks, real estate agencies, and retail stores. Auto advertisers nationally have seen a 34% lift in foot traffic from cinema campaigns, and retail brands have documented 53% more incremental visits compared to control groups.
Your ad runs in the pre-show reel on the main screen, after moviegoers are seated and before the film begins. Full-screen, audio-on, in a dark room with no scrolling feeds, no competing screens, and no skip button. Attention ratings run 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital placements.
Local TV reaches a broad but fragmented audience, and streaming ads can be skipped or blocked. Sixty percent of moviegoers are cord-cutters or cord-nevers, so they rarely show up in traditional TV measurement. Cinema puts your ad in front of a captive audience in a single viewing environment, with documented attention levels that consistently outperform CTV and YouTube.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema. These restrictions apply across the ad network, including Detroit Lakes. Most local business categories are eligible without issue, including healthcare, food service, financial services, and retail.
A 4-week flight is the standard entry point, giving you consistent exposure across multiple screening cycles. Many advertisers in smaller markets like Detroit Lakes extend to 8 or 12 weeks to build frequency with the local audience. With 11,200 monthly impressions available, a multi-month commitment puts your message in front of more unique locals over time.
Call for pricing tailored to your dates, film slate, and targeting.
