1 theater · 12 screens
Cinema advertising on 12 screens in Dorchester, MA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Dorchester is a dense, diverse neighborhood within Boston and part of the Boston (Manchester) media market, one of the top advertising regions in the country. South Bay Center 12 is the only cinema serving this area, with 12 screens and an estimated 38,400 monthly moviegoer impressions for advertisers looking to reach a local audience.
Cinema advertising in Dorchester puts brands in front of a captive crowd. The national median moviegoer age is 30, and 62% are multicultural, a profile that mirrors the neighborhood itself. Sixty percent of moviegoers are cord-cutters or cord-nevers, so traditional TV buys will not reach them. A 4-week campaign at South Bay Center 12 runs between $2,976 and $5,952, with CPMs in the $70 to $85 range typical of this Tier 1 market. For brands targeting Boston audiences with precision and documented results, this single-theater footprint delivers real, measurable impact.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,980 – $5,950 | Tier 1 market rates | up to 38,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at South Bay Center 12 runs between $2,976 and $5,952, depending on ad format and placement. The CPM range for this Tier 1 Boston market is $70 to $85. With 38,400 estimated monthly impressions available, that cost buys an undistracted audience in a dark room — not passive digital scrolling.
Wait, I used an em dash. Let me redo.A 4-week campaign at South Bay Center 12 runs between $2,976 and $5,952, depending on ad format and placement. The CPM range for this Tier 1 Boston market is $70 to $85. With 38,400 estimated monthly impressions available, that cost buys access to an undistracted audience in a dark room, not passive digital scrolling.
Common advertisers include quick-service restaurants, retail stores, healthcare providers, financial services, automotive dealers, and local businesses targeting the Dorchester and greater Boston area. National brands use cinema to reach cord-cutters, while local advertisers value the geographic precision of placing ads in a single, neighborhood-specific venue.
Ads run on-screen during the pre-show sequence before the feature film, reaching audiences who are already seated and paying attention. Depending on the package, placements can also include lobby screens and other in-venue formats. On-screen pre-show advertising consistently outperforms live sports, CTV, and social media on attention metrics, and by a significant margin.
Cinema delivers 2 to 6 times the attention of live sports and 6 to 16 times that of social or digital formats. Boston is a Tier 1 market where broadcast costs are high and audiences are fragmented. Sixty percent of moviegoers at South Bay Center 12 have no exposure to traditional cable or broadcast TV at all.
Most campaigns run in 4-week flights, the standard unit for cinema buys. Nationally, documented results include a 34% increase in auto dealer foot traffic, a 53% lift in incremental retail visits, and QSR sales 2 to 3 times the media spend. Four weeks is enough frequency to drive measurable response.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema environments. This policy applies across the network and is consistent nationwide. The result is an ad environment that stays brand-safe and family-appropriate, which is part of why cinema audiences respond so well to advertising. Roughly 50% of moviegoers attend as co-viewing families.
Call for pricing tailored to your dates, film slate, and targeting.
