1 theater · 14 screens
Cinema advertising on 14 screens in Downey, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Downey, CA is part of the Los Angeles market, with a population of 111,793 and a median household income of $87,400. That income level supports a commercially active audience and consistent theater attendance. The city has one movie theater, Cinemark Downey and XD, operating 14 screens and generating an estimated 58,953 monthly moviegoer impressions.
Cinema advertising in Downey reaches a captive audience that skews younger (median moviegoer age 30), with 62% multicultural composition and 60% cord-cutters who are largely inaccessible through traditional TV buys. A 4-week campaign runs between $4,178 and $8,357 depending on format and placement. Downey is classified as a Tier 1 market within the Los Angeles DMA, which means premium placement alongside national brand campaigns. For local businesses or regional advertisers looking to build frequency and visibility, cinema advertising has documented results: a 53% lift in retail visits and a 34% increase in auto dealership foot traffic.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $4,180 – $8,360 | Tier 1 market rates | up to 58,953 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Cinemark Downey and XD runs between $4,178 and $8,357. That range puts it squarely in the Tier 1 CPM bracket of $70 to $85, which is standard for the Los Angeles market. Final cost depends on ad format, screen count, and where your spot falls in the pre-show program.
Common advertisers include restaurants and QSR chains, auto dealerships, healthcare providers, financial services, retail stores, and entertainment brands. Some categories have documented lift data: QSR averages 2 to 3x return on spend, auto sees +34% foot traffic, and retail drives +53% incremental visits. Local and regional businesses run alongside national advertisers.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema placements. These restrictions apply across the network regardless of local regulations. Advertisers in those categories should explore other channels. Most consumer-facing businesses outside those categories are eligible to run campaigns.
Cinema delivers 6 to 16 times higher attention than social and digital formats, and 2 to 6 times higher than live sports. With 60% of Downey moviegoers being cord-cutters or cord-nevers, most of this audience cannot be reached through cable or linear TV. That makes cinema a complementary channel, not a redundant one.
Standard campaigns run 4 weeks, the base unit for most buys. With 58,953 estimated monthly impressions across 14 screens, a 4-week flight delivers real local reach. Campaigns can extend beyond one month to build frequency, and because Downey has a single theater, your entire citywide buy runs at one location.
Ads run in the pre-show program on the main screen before the feature film starts. Audiences are seated, off their phones, and in a dark room with no competing visual noise. Placements include on-screen spots and, depending on the package, lobby-level digital formats that extend brand exposure beyond the auditorium.
Call for pricing tailored to your dates, film slate, and targeting.
