1 theater · 21 screens
Cinema advertising on 21 screens in Dublin, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Dublin, CA sits in one of the Bay Area's fastest-growing corridors, with a median household income of $205,046 and nearly 70% of residents holding a bachelor's degree or higher. At a population of 70,542 and a median age of 37.3, it ranks among the most affluent and educated mid-sized cities in the country.
The city's only theater, Hacienda Crossings 21 with IMAX, delivers an estimated 67,200 monthly moviegoer impressions across 21 screens. Advertisers reach those audiences at full attention, in a dark room, with no skip button. Dublin residents are busy (average commute times run close to 38 minutes), but they show up for the movies. Cinema advertising here connects with high-income, college-educated households that are increasingly hard to reach through traditional TV or social media, a pattern reflected in the fact that 60% of moviegoers nationally no longer pay for cable.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $5,210 – $10,420 | Tier 1 market rates | up to 67,200 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Hacienda Crossings 21 runs between $5,208 and $10,416, depending on screen count, format, and placement. Dublin falls within the San Francisco-Oakland-San Jose Tier 1 market, where CPMs range from $70 to $85. That pricing reflects the audience's purchasing power: median household income in the area exceeds $205,000.
Automotive, retail, financial services, real estate, restaurants, and healthcare are the most active categories in affluent suburban markets like Dublin. QSR brands have documented 2 to 3x return on ad spend through cinema, and auto advertisers have seen 34% increases in dealership foot traffic. Local and regional brands run alongside national campaigns on the same screens.
Ads run in the pre-show sequence on the auditorium screen, directly before the feature film. It's a full-sight, full-sound, unskippable environment. Optional placements include lobby video displays and digital formats integrated into the pre-show. At a 21-screen venue like Hacienda Crossings, your ad rotates across multiple auditoriums throughout the campaign.
Cinema delivers 6 to 16 times the attention of social and digital placements, and outperforms CTV and YouTube on documented attention metrics. In a market like Dublin, where 60% of moviegoers have cut the cord, cinema reaches consumers who are not available through traditional broadcast or cable buys. It fills a real gap in most media plans.
Standard campaigns run in 4-week increments, matching theatrical release cycles and giving your message enough repetition to build recall. Many advertisers in high-income markets like Dublin run 8 to 12 weeks to maintain presence across multiple film titles and audience waves. Alluvit Media can help structure the right flight length for your goals and budget.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted on these screens. The restrictions apply network-wide, regardless of local ordinances or campaign type. Advertisers in those categories should plan for alternative placements. All other major verticals, including finance, healthcare, auto, and retail, are eligible to run.
Call for pricing tailored to your dates, film slate, and targeting.
