1 theater · 14 screens
Cinema advertising on 14 screens in Dubuque, IA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Dubuque reaches nearly 60,000 residents with a median household income of $64,985 and a median age of 38.3. It's a stable, working-age market in the Cedar Rapids-Wtrlo-IWC&Dub region. One theater, Star 14, covers the local moviegoing audience across 14 screens and generates an estimated 22,400 monthly impressions for advertisers.
Cinema advertising in Dubuque falls into a Tier 4 market, where CPM runs between $34 and $40 and a 4-week campaign starts at $828. That budget puts your brand in front of an audience that skews younger than traditional TV viewers: 60% are cord-cutters, and 50% attend as families. Cinema attention ratings run 6 to 16 times higher than social media and digital video. For local and regional brands looking to build presence in northeast Iowa without the fragmentation of streaming buys, Dubuque's single-theater market offers a focused, high-attention environment at a manageable entry point.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $830 – $1,660 | Tier 4 market rates | up to 22,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Star 14 runs between $828 and $1,657, depending on screens and dayparts selected. The CPM for this Tier 4 market ranges from $34 to $40. Since Star 14 is the only theater in the city, a single-theater buy and a citywide buy are the same investment.
Star 14 delivers an estimated 22,400 monthly moviegoer impressions across its 14 screens. These are paying viewers, seated and watching before the feature starts. No scrolling, no skipping, no divided attention.
Common advertisers include local restaurants, auto dealerships, healthcare providers, financial services firms, retailers, and regional colleges. National research shows QSR advertisers see 2 to 3 times return on spend, and auto brands report a 34% lift in foot traffic. Those results apply to local Dubuque advertisers as well.
Ads run during the pre-show on the main cinema screen, before the feature film starts. Full screen, high brightness, sound on. Attention research rates cinema 2 to 6 times higher than live sports, and 6 to 16 times higher than social and digital video. No ad-blocking. No skipping.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in the cinema advertising network. If your business falls into one of these categories, cinema placement is not available. Most local service businesses, retailers, healthcare providers, and B2B brands are eligible without issue.
Local TV reaches a broader but older and fragmented audience, often with lower attentiveness. Streaming buys come with ad-skipping and brand-safety concerns. Cinema delivers a captive audience with a median age of 30, and 60% of moviegoers are cord-cutters who are hard to reach through traditional broadcast. For a market Dubuque's size, the CPM is competitive and the attention quality is documented.
Call for pricing tailored to your dates, film slate, and targeting.
