1 theater · 7 screens
Cinema advertising on 7 screens in Eagle Pass, TX.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Eagle Pass, TX sits on the Texas-Mexico border with a population of 28,186 and a median age of 30.3. That youth skew matters: this is an active market with real purchasing power. Median household income is $54,952, and the city's one operating theater, Mall de las Aguilas 7, generates an estimated 14,000 moviegoer impressions each month across its 7 screens.
For advertisers, that concentration is a feature, not a limitation. One venue. Seven screens. A captive audience that cinema research consistently shows is 60% cord-cutters and 62% multicultural, two groups that are increasingly hard to reach through traditional broadcast. A 4-week campaign in Eagle Pass starts at $574, with CPMs ranging from $37 to $45. Whether you're a local business or a regional brand targeting the San Antonio market's southern reach, cinema advertising here delivers measurable attention at a cost broadcast television can't match.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $570 – $1,150 | Tier 3 market rates | up to 14,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Mall de las Aguilas 7 runs between $574 and $1,148, depending on screen count and placement. Eagle Pass is a Tier 3 market with CPMs of $37 to $45. At roughly 14,000 monthly impressions, that cost-per-contact is hard to match through local broadcast or digital channels targeting this specific corridor.
Auto dealerships, healthcare providers, restaurants, financial services, and retail are among the most common local and regional advertisers in cinema. Auto brands using cinema advertising have documented a 34% lift in foot traffic; retail advertisers have seen 53% incremental store visits. For any business trying to reach adults under 40 in Eagle Pass, cinema placement makes a strong case for itself.
Ads run in the pre-show sequence on screen before the feature film. It's a full-motion, full-sound format shown to a seated audience with no scroll option and no skip button. Attention ratings for cinema run 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital placements.
Roughly 60% of moviegoers are cord-cutters or cord-nevers, so traditional TV spots miss them entirely. Streaming audiences skew older than cinema's median age of 30, and cinema outperforms CTV and YouTube on documented attention metrics. In a border market like Eagle Pass, where the audience is younger and more multicultural, the theater is one of the few places where full attention is actually achievable.
The standard buy is a 4-week flight, the minimum needed to build frequency among Eagle Pass moviegoers. Campaigns can extend to 8 or 12 weeks for sustained brand presence. With only one theater in the market, rotating across all 7 screens over a 4-week period delivers broad local coverage with minimal audience overlap.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in this cinema network. These restrictions apply market-wide and are not specific to Eagle Pass. Advertisers in those categories should explore alternative placements. All other standard commercial categories, including healthcare, finance, food and beverage, and retail, are eligible.
Call for pricing tailored to your dates, film slate, and targeting.
