1 theater · 12 screens
Cinema advertising on 12 screens in East Hanover, NJ.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
East Hanover, NJ falls within the New York metro market, one of the highest-value advertising environments in the country. The town's single cinema, East Hanover 12, operates 12 screens and delivers an estimated 38,400 monthly moviegoer impressions. For advertisers targeting this affluent Morris County corridor, that makes it a focused, efficient placement.
Cinema advertising here reaches audiences that are genuinely hard to find elsewhere. About 60% of moviegoers have cut the cord or never had traditional cable, and the format consistently outperforms live sports and social media on attention metrics. A 4-week campaign at East Hanover 12 runs between $2,976 and $5,952, depending on format and screen count. For brands that want presence in the New York market without the cost and clutter of metro placements, East Hanover offers a precise, high-engagement option. The audience shows up, sits down, and watches.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,980 – $5,950 | Tier 1 market rates | up to 38,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at East Hanover 12 runs between $2,976 and $5,952, depending on how many screens you book and which ad formats you select. East Hanover is a Tier 1 market, with CPMs ranging from $70 to $85. Since there is only one theater in the city, the single-theater and citywide budgets are the same.
Local and regional advertisers in Morris County tend to fall into a few recurring categories: automotive dealerships, restaurants, healthcare providers, financial services, and retail chains. The format suits businesses targeting county households particularly well. The national numbers back this up. Auto advertisers have documented 34% increases in foot traffic tied to cinema campaigns, and retailers have seen 53% more incremental visits.
Ads run on screen during the pre-show segment, which typically runs 15 to 30 minutes before the feature begins. Lobby placements are also available, including digital screens and print formats. On-screen placement is the primary attention driver, with documented ratings 6 to 16 times higher than social and digital media.
Cinema audiences in markets like New York skew younger, with a median moviegoer age of 30, and 60% don't subscribe to traditional pay TV. Standard TV buys miss a large share of this audience entirely. Cinema also delivers 2 to 6 times the attention of live sports and outperforms CTV and YouTube on measured engagement.
The standard campaign window is 4 weeks, matching typical film cycles and giving your message time to reach the full rotation of moviegoers at the theater. Shorter placements are available in some cases. A 4-week run at East Hanover 12 generates an estimated 38,400 impressions from a local audience that has already chosen an out-of-home entertainment experience.
Yes. Cinema advertising does not accept ads for alcohol, tobacco, firearms, cannabis, or political campaigns. These restrictions apply across the network regardless of market or theater location. Alluvit Media can walk you through category guidelines before you submit creative, so there are no delays getting your campaign on screen.
Call for pricing tailored to your dates, film slate, and targeting.
