1 theater · 14 screens
Cinema advertising on 14 screens in Easton, PA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Easton, PA gives advertisers direct access to a focused, high-attention audience in the Philadelphia market. One theater, Northampton Cinema, runs 14 screens and delivers an estimated 44,800 moviegoer impressions per month. The opportunity is concentrated and measurable.
The city's median age of 33.5 and household income of $63,775 point to a working-age audience with real purchasing power. Nearly half of all moviegoers nationally are families watching together, which fits Easton's community profile. And with 60% of cinema audiences being cord-cutters or cord-nevers, traditional TV simply cannot reach them the same way.
Cinema advertising holds attention that digital and social formats cannot match, with documented attention ratings 6 to 16 times higher than social media placements. For local or regional brands looking to build awareness in the Lehigh Valley corridor, a cinema campaign in Easton is an efficient, targeted buy.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $3,470 – $6,940 | Tier 1 market rates | up to 44,800 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Northampton Cinema costs between $3,472 and $6,944, depending on ad format and placement. That buy delivers an estimated 44,800 monthly impressions, at a CPM of $70 to $85. For a premium, full-attention format with no skip option, that rate is competitive.
Local and regional advertisers make up a large share of cinema advertising: quick-service restaurants, auto dealerships, healthcare providers, real estate agencies, and retail. National brands use it too, typically to reinforce campaigns already running in other channels. The results are measurable. Auto advertisers have recorded 34% increases in foot traffic, and retail brands have documented 53% incremental store visits when running cinema campaigns.
Ads run on screen before the feature film in what is called the pre-show. Formats include full-motion video spots, typically 15 or 30 seconds, and static slides. The pre-show plays in a darkened auditorium where audiences are seated and waiting, with nowhere else to look. That's why attention scores run 2 to 6 times higher than live sports broadcasts.
Roughly 60% of Easton-area moviegoers are cord-cutters or cord-nevers, so standard TV and cable miss them entirely. Streaming ads face skipping, ad blockers, and second-screen distraction. Cinema offers one screen, sound on, and full attention — conditions that consistently outperform CTV and YouTube on documented attention metrics.
A 4-week campaign is the standard entry point, giving enough frequency across Northampton Cinema's 14 screens to build meaningful recall. Many advertisers extend to 8 or 12 weeks to align with seasonal promotions or product launches. Longer runs deepen that frequency in a market where the median moviegoer age is just 30.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema placements. This keeps the environment brand-safe and family-appropriate, which is part of why cinema audiences respond more positively to ads on screen than they do to ads on social media or other digital formats.
Call for pricing tailored to your dates, film slate, and targeting.
