1 theater · 12 screens
Cinema advertising on 12 screens in Edison, NJ.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Edison, NJ falls within the New York metro market, one of the most competitive and high-value advertising environments in the country. The Menlo Park 12 gives local and regional advertisers access to 12 screens and an estimated 38,400 monthly moviegoer impressions in a single venue.
Cinema advertising in Edison reaches an audience that skews younger than most traditional media, with a median moviegoer age of 30. Roughly 60% of that audience has cut the cord, so broadcast and cable TV won't reach them. A 4-week campaign at this location runs between $2,976 and $5,952 depending on placement format and screen count. For brands targeting the dense suburban communities of Middlesex County, that cost-per-thousand lands between $70 and $85, consistent with Tier 1 New York market rates. Cinema also delivers attention levels measured at 2 to 6 times higher than live sports, which makes the spend go further than most digital alternatives.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,980 – $5,950 | Tier 1 market rates | up to 38,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Menlo Park 12 runs between $2,976 and $5,952. Edison falls within the Tier 1 New York market, putting CPMs at $70 to $85. The final cost comes down to how many screens you run on, which placement format you choose, and whether you go with pre-show, on-screen, or both.
Menlo Park 12 delivers an estimated 38,400 monthly moviegoer impressions across its 12 screens. That figure comes from actual ticketed attendance data, not modeled projections. For a suburban New York market, that's a consistent, concentrated audience sitting through the pre-show from start to finish.
Common advertisers include restaurants and QSR chains, auto dealerships, healthcare providers, financial services firms, real estate companies, and local retailers. Auto brands have recorded 34% increases in foot traffic after cinema campaigns, and retail advertisers have documented 53% incremental store visits. For any business with a physical location nearby, those numbers make a strong case.
Ads run on screen during the pre-show programming before the feature film starts. It's full-motion, full-screen, in a dark auditorium with nowhere else to look. No second screens, no scroll feeds, no skip buttons. Attention ratings run 6 to 16 times higher than social and digital placements.
About 60% of moviegoers are cord-cutters or cord-nevers, so a significant portion of the Edison cinema audience simply can't be reached through cable or standard broadcast. Cinema also outperforms CTV and YouTube on documented attention metrics. For brands already running streaming placements, cinema adds reach into a segment those buys don't cover.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted at this location. These restrictions apply across the network and are not specific to Edison. Most consumer, retail, service, and B2B categories are eligible. Alluvit Media can confirm category clearance before any campaign is planned.
Call for pricing tailored to your dates, film slate, and targeting.
