Movie Theater Advertising in Edison, NJ

A 4-week campaign in Edison typically runs $1,600 to $4,750, depending on how many screens you take and which placements you use.

Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.

Menlo Park 12 delivers an estimated 38,400 monthly moviegoer impressions across its 12 screens. That figure comes from actual ticketed attendance data, not modeled projections. For a suburban New York market, that's a consistent, concentrated audience sitting through the pre-show from start to finish.

Common advertisers include restaurants and QSR chains, auto dealerships, healthcare providers, financial services firms, real estate companies, and local retailers. Auto brands have recorded 34% increases in foot traffic after cinema campaigns, and retail advertisers have documented 53% incremental store visits. For any business with a physical location nearby, those numbers make a strong case.

Ads run on screen during the pre-show programming before the feature film starts. It's full-motion, full-screen, in a dark auditorium with nowhere else to look. No second screens, no scroll feeds, no skip buttons. Attention ratings run 6 to 16 times higher than social and digital placements.

About 60% of moviegoers are cord-cutters or cord-nevers, so a significant portion of the Edison cinema audience simply can't be reached through cable or standard broadcast. Cinema also outperforms CTV and YouTube on documented attention metrics. For brands already running streaming placements, cinema adds reach into a segment those buys don't cover.

Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted at this location. These restrictions apply across the network and are not specific to Edison. Most consumer, retail, service, and B2B categories are eligible. Alluvit Media can confirm category clearance before any campaign is planned.