1 theater · 12 screens
Cinema advertising on 12 screens in Edwardsville, IL.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Edwardsville, IL is part of the St. Louis metro, with a population of 26,543 and a median household income of $92,671, well above national averages. Some 54.3% of residents hold a bachelor's degree or higher, and the median age is 32.3. That profile translates directly into a high-quality cinema audience.
The market runs through one theater, Edwardsville 12, with 12 screens generating an estimated 16,785 monthly moviegoer impressions. A 4-week campaign runs $605 to $1,211 depending on placement and screen count. Cinema advertising here reaches an audience that skews cord-cutting and digitally active, with the kind of attentiveness that TV and social ads rarely get. For local and regional advertisers looking to make a measurable impression in this part of the St. Louis market, it's a focused, cost-efficient option.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $610 – $1,210 | Tier 2 market rates | up to 16,785 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Edwardsville 12 costs between $605 and $1,211. Edwardsville is a Tier 2 market, with CPMs ranging from $47 to $60. Since there is only one theater in the city, a single-theater buy and a citywide buy are the same thing. Cost scales with screen count and placement type.
Local restaurants, auto dealerships, healthcare providers, financial services firms, real estate companies, and regional retailers are the most common advertisers in markets like Edwardsville. With a median household income of $92,671, the audience here tends to draw brands selling considered purchases rather than impulse buys.
Ads run on screen before the previews begin, inside the auditorium. This is not lobby signage or a phone notification. The audience is seated, the lights are dimming, and attention is pointed forward. Cinema advertising delivers 2 to 6 times the attention rating of live sports and 6 to 16 times that of social and digital placements.
60% of moviegoers nationally are cord-cutters or cord-nevers, so TV ads miss them entirely. Streaming pre-rolls compete with skip buttons and second screens. Cinema puts your ad in front of an audience with no remote and no feed to scroll. Documented outcomes include a 53% lift in incremental retail visits and a 34% increase in auto foot traffic.
Yes. Cinema advertising does not accept ads for alcohol, tobacco, firearms, cannabis, or political campaigns. These restrictions apply regardless of local laws or campaign type. Advertisers in those categories will need to look at other channels. Most consumer, B2B, healthcare, and service-based advertisers are unaffected.
Edwardsville 12 generates an estimated 16,785 monthly moviegoer impressions across 12 screens. A standard campaign runs 4 weeks, giving your ad the full monthly audience. These figures come from actual attendance data, not estimated viewability metrics, so you're reaching a real, seated audience.
Call for pricing tailored to your dates, film slate, and targeting.
