1 theater · 20 screens
Cinema advertising on 20 screens in Elizabeth, NJ.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Elizabeth, NJ falls within the New York media market. With a population of 135,887 and a median age of 35.8, it's a working, commuter-heavy city where residents actively seek out shared entertainment. The single commercial theater here, Jersey Gardens 20, generates an estimated 64,000 monthly moviegoer impressions across 20 screens. That gives advertisers a concentrated, high-attention venue in a dense Union County corridor.
Household incomes averaging $63,874 and a mean commute of 27 minutes point to an audience that responds to value-driven messaging in categories like quick-service restaurants, retail, and financial services. Cinema advertising in Elizabeth is priced at Tier 1 New York market rates, with CPMs running $70 to $85. A 4-week campaign starts at $4,960 and scales to $9,920 depending on format and screen count. Nationally, 62% of cinema audiences identify as multicultural, a figure that aligns closely with Elizabeth's own demographic makeup.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $4,960 – $9,920 | Tier 1 market rates | up to 64,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Jersey Gardens 20 runs between $4,960 and $9,920, depending on ad format and placement. Elizabeth falls within Tier 1 New York market pricing, with CPMs of $70 to $85. Those rates reflect what cinema delivers that streaming and social placements don't: a captive audience with no skip button and no second screen.
Jersey Gardens 20 generates an estimated 64,000 monthly moviegoer impressions across its 20 screens. These are verified, in-seat viewers, not served impressions or viewable-rate estimates. For a city of 135,887 residents, that is a substantial recurring slice of the local consumer base from a single venue.
Common advertisers include quick-service and fast-casual restaurants, auto dealerships, retailers, healthcare providers, banks, universities, and local service businesses. QSR brands have documented 2 to 3 times return on ad spend through cinema. Auto advertisers have recorded 34% increases in dealership foot traffic following cinema campaigns.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema ad programs. These restrictions apply nationally and are consistent across theaters in Elizabeth and the broader New York market. Most consumer, retail, healthcare, and service categories are eligible without restriction.
Cinema delivers attention ratings 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital placements. About 60% of moviegoers nationally are cord-cutters or cord-nevers. A cinema buy in Elizabeth reaches a segment that conventional TV and connected TV schedules consistently miss.
A standard engagement is 4 weeks, which aligns with typical film cycles and audience turnover at Jersey Gardens 20. Some advertisers run 8 to 12 week campaigns to build frequency across changing audiences. The right campaign length depends on the goal: broad awareness, a promotional window, or sustained local presence.
Call for pricing tailored to your dates, film slate, and targeting.
