1 theater · 16 screens
Cinema advertising on 16 screens in Elk Grove, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Elk Grove, CA sits at the southern edge of the Sacramento metro, with a population of 177,221 and a median household income of $122,229, well above national averages. That combination of purchasing power and suburban density makes it a productive market for local and regional advertisers.
The city has one commercial theater, Century Laguna 16, with 16 screens and an estimated 38,400 monthly moviegoer impressions. Campaigns here run as a Tier 2 market, with CPMs between $47 and $60. A 4-week campaign starts at $2,054 and tops out at $4,108 depending on placement and screen count.
With a median age of 39 and 38% of residents holding a bachelor's degree or higher, Elk Grove moviegoers tend to be educated and financially established. The 32-minute average commute points to a commuter household profile that responds well to automotive, home services, and dining advertising.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,050 – $4,110 | Tier 2 market rates | up to 38,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Century Laguna 16 runs between $2,054 and $4,108, depending on ad format and placement. Elk Grove is a Tier 2 market, so CPMs fall between $47 and $60. At that rate, you get roughly 38,400 monthly impressions in front of a high-income suburban audience, with little competing ad noise inside the theater.
Common advertisers include auto dealers, restaurants, home services, healthcare providers, real estate firms, and local retailers. With a median household income of $122,229, Elk Grove draws particular interest from higher-ticket categories like automotive and financial services. Regional brands targeting the Sacramento-Stockton-Modesto market often include this theater as part of a broader campaign.
Ads run on screen before the feature film begins, during the pre-show segment when the audience is seated and focused. Depending on the package, placements can also include lobby screens and static or digital displays in high-traffic areas. On-screen pre-show spots deliver the highest attention, rated 2 to 6 times higher than live sports environments.
Cinema audiences cannot skip, scroll past, or mute your ad. Attention ratings for cinema run 6 to 16 times higher than social and digital placements, and consistently beat CTV and YouTube benchmarks. With 60% of moviegoers being cord-cutters or cord-nevers, the theater screen reaches people that traditional TV and streaming buys increasingly miss.
A standard campaign runs 4 weeks, the minimum needed to build frequency with Century Laguna 16's audience. Product launches, seasonal promotions, and grand openings often warrant 8 or 12 weeks. Campaigns tied to specific film releases can be scheduled around high-traffic weekends and blockbuster titles.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted on this cinema advertising network. These restrictions apply regardless of budget or creative format. Most other categories are eligible. Alluvit Media can confirm whether your category is available before any campaign is built or submitted for approval.
Call for pricing tailored to your dates, film slate, and targeting.
