1 theater · 16 screens
Cinema advertising on 16 screens in Emeryville, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Emeryville is one of the most educated, high-income urban markets in the country. Median household income is $120,302, and nearly 75% of residents hold a bachelor's degree or higher. The audience at Bay Street 16 skews affluent and hard to reach through traditional broadcast channels. At a median age of 35.5, most residents have cut the cord, which makes cinema one of the few places where you can hold a viewer's attention from start to finish.
Bay Street 16 delivers an estimated 51,200 monthly moviegoer impressions across 16 screens. A 4-week campaign runs between $3,968 and $7,936, putting your brand in front of a concentrated, purchase-ready audience. For advertisers targeting the San Francisco-Oakland-San Jose corridor, Emeryville is a precise, high-value entry point.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $3,970 – $7,940 | Tier 1 market rates | up to 51,200 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Bay Street 16 runs between $3,968 and $7,936, depending on screen count and placement format. Emeryville is a Tier 1 market, with CPMs ranging from $70 to $85. With a local median household income of $120,302, the cost-per-qualified-impression holds up well against most digital or streaming alternatives.
Common advertisers include restaurants and QSR brands, automotive dealers, retail chains, financial services, healthcare providers, and entertainment companies. Nationally, QSR advertisers have seen 2 to 3 times return on ad spend from cinema placements. Auto advertisers have recorded a 34% lift in foot traffic. Those results make theater advertising a strong fit for local and regional businesses.
Ads run on screen inside the auditorium during the pre-show, before the feature film begins. The audience is already seated, there's no skip button, and no second screen competing for attention. That captive environment shows up in the numbers: cinema advertising delivers attention ratings 6 to 16 times higher than social and digital placements.
Approximately 60% of moviegoers nationally are cord-cutters or cord-nevers, meaning traditional broadcast and cable simply don't reach them. Cinema delivers higher verified attention than CTV and YouTube. Emeryville's highly educated, high-income audience makes it a strong fit for brands that find it hard to justify CPMs across fragmented streaming platforms.
Yes. Restricted categories include alcohol, tobacco, firearms, cannabis, and political advertising. These restrictions apply across the network and cannot be negotiated at the theater level. Advertisers in these categories should contact us directly to discuss options in adjacent formats or markets before assuming full ineligibility.
Bay Street 16 generates an estimated 51,200 moviegoer impressions per month across its 16 screens. The audience skews younger than most TV or streaming platforms: the national median moviegoer age is 30, and roughly 62% identify as multicultural. For brands targeting younger, diverse, high-income consumers in the East Bay, this theater offers consistent, measurable reach.
Call for pricing tailored to your dates, film slate, and targeting.
