1 theater · 3 screens
Cinema advertising on 3 screens in Ephrata, WA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Ephrata, WA is a compact Grant County market with 8,493 residents and a median age of 31.7, making it one of the younger demographic profiles in the broader Spokane market. Cinema advertising here runs through Lee Theatre, the city's single three-screen venue, generating an estimated 6,000 monthly moviegoer impressions.
With a median household income of $70,321 and a mean commute of nearly 21 minutes, Ephrata residents are working adults with real spending power and predictable routines. Movie nights are a consistent touchpoint. Advertisers in Tier 3 markets like this one pay a CPM of $37 to $45, so a 4-week campaign reaches this audience for $246 to $492. For local businesses, regional services, or brands moving into smaller Washington markets, Lee Theatre offers a focused, distraction-free environment that outperforms social and digital formats on audience attention by a wide margin.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $250 – $490 | Tier 3 market rates | up to 6,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Lee Theatre runs between $246 and $492, depending on screen count and placement, covering all three screens in the city. The CPM falls in the $37 to $45 range, consistent with other Tier 3 markets in the Spokane region. For Grant County, it's one of the more affordable local ad placements available.
Local service providers, regional retailers, restaurants, healthcare practices, and auto dealerships are the most common advertisers in small-market cinemas. Auto campaigns using cinema advertising have documented a 34% lift in foot traffic nationally, and retail advertisers see 53% more incremental visits. Both results translate well to Ephrata's income and age demographics.
Ads run on screen before the feature film, during the pre-show segment. It's a full-screen, full-audio placement in a dark room. Viewers have no phone notifications, no remote controls, and no competing tabs. Attention scores for cinema run 6 to 16 times higher than social and digital platforms, and 2 to 6 times higher than live sports broadcasts.
Yes. Cinema advertising does not accept campaigns from alcohol brands, tobacco or vaping companies, firearms or ammunition sellers, cannabis businesses, or political candidates and PACs. These restrictions apply across the network regardless of market size. If your business falls outside these categories, getting approved is straightforward.
Local TV reaches a broader but less focused audience, and streaming ads compete with second screens and skip buttons. Cinema audiences in Ephrata are physically present and largely unreachable by traditional TV. Nationally, 60% of moviegoers are cord-cutters or cord-nevers. For some advertisers, cinema is the only screen format that consistently reaches that portion of their target market.
The standard entry point is a 4-week campaign, giving your message consistent exposure across Lee Theatre's three screens and an audience cycling through roughly 6,000 monthly impressions. Many advertisers extend to 8 or 12 weeks to build recall. Shorter flights work for event-based promotions tied to specific film releases or local seasons.
Call for pricing tailored to your dates, film slate, and targeting.
