1 theater · 12 screens
Cinema advertising on 12 screens in Evanston, IL.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Evanston sits just north of Chicago with a population of 76,552 and a median household income of $95,766, putting it among the more affluent markets in the metro area. At 70.3% of residents holding a bachelor's degree or higher, the audience here is educated and financially established, the kind that pays attention to brand messaging.
The city has one movie theater, the Evanston 12, with 12 screens and an estimated 38,400 monthly moviegoer impressions. Cinema advertising reaches a captive audience in a distraction-free environment, delivering attention levels 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital placements. A 4-week campaign runs from $2,976 to $5,952, making this a practical entry point for local and regional advertisers looking to reach a high-income audience.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,980 – $5,950 | Tier 1 market rates | up to 38,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at the Evanston 12 runs between $2,976 and $5,952, depending on screen count and placement format. Evanston is a Tier 1 market within the Chicago DMA, with CPMs ranging from $70 to $85. Those rates reflect the area's household income and education levels. You're paying for an audience that's worth reaching.
The Evanston 12 delivers an estimated 38,400 monthly moviegoer impressions across 12 screens. These are not passive impressions. Cinema audiences sit in a dark, phone-free environment with no remote control and no skip button. That's why attention scores consistently outperform streaming, CTV, and social media placements.
Local restaurants, healthcare providers, universities, real estate firms, and retailers are common advertisers in a market like Evanston. National brands in automotive, quick service restaurants, and retail run cinema campaigns here too. The audience skews highly educated and higher-income, making this location a natural fit for financial services, home improvement, and professional services brands.
Ads run on screen as part of the pre-show program before the feature film. This covers the slides-and-sound segment shown while audiences are settling in, and the on-screen segment that plays closer to showtime. Both formats run at full cinema scale with theater-quality audio, in front of an audience that chose to be there.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema placements. If your business falls into one of these categories, cinema is not the right channel. For everything else, including healthcare, food and beverage, retail, and professional services, cinema advertising is available and effective.
Cinema delivers a documented attention advantage: 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital formats. About 60% of moviegoers are cord-cutters or cord-nevers, so they can't be reached through traditional TV at all. For advertisers trying to reach younger, harder-to-reach audiences in Evanston and the broader Chicago DMA, cinema fills a real gap.
Call for pricing tailored to your dates, film slate, and targeting.
