1 theater · 16 screens
Cinema advertising on 16 screens in Evansville, IN.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Evansville is a mid-size Indiana city with 116,441 residents and a median household income of $52,251. The local moviegoing market runs through a single location, the Evansville 16, which offers 16 screens and delivers an estimated 25,600 monthly impressions to a captive audience.
Cinema advertising reaches a younger demographic than most traditional media. The national median moviegoer age is 30, and roughly 60% of those viewers are cord-cutters or cord-nevers, so broadcast and cable campaigns simply won't reach them. A 4-week campaign at the Evansville 16 starts at $947, putting it within budget for local businesses as well as regional and national advertisers. Evansville residents have a mean commute of 18.7 minutes, which signals an active local economy and an audience that responds to advertising placed where they spend discretionary time. The cinema screen delivers attention levels 2 to 6 times higher than live sports, which means those impressions are actually being absorbed.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $950 – $1,890 | Tier 4 market rates | up to 25,600 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at the Evansville 16 costs between $947 and $1,894, depending on screen count and placement options. With one theater and 16 screens in this market, that range covers everything from a single-screen buy to a full citywide campaign. CPMs run $34 to $40, consistent with a Tier 4 market designation.
Common advertisers include quick-service restaurants, auto dealerships, healthcare providers, local retailers, universities, and financial services firms. Nationally, QSR brands have documented 2 to 3 times return on ad spend from cinema placements, and auto advertisers have seen 34% increases in foot traffic. Evansville's local businesses have access to the same audience dynamics.
Ads run on the cinema screen as part of the pre-show, before trailers and the feature film. It's a full-screen, sound-on placement in a dark auditorium where audiences are seated and paying attention. Depending on the location, lobby digital displays and other in-theater placements may also be available.
Traditional TV skews older and misses cord-cutters entirely. Streaming puts ads in front of distracted, skip-happy audiences. Cinema is different. The median moviegoer age is 30, and 60% have either dropped cable or never had it. Attention ratings for cinema run 6 to 16 times higher than social and digital formats, outperforming both CTV and YouTube benchmarks.
A 4-week campaign is the standard minimum, timed to align with typical film cycles that drive consistent foot traffic. Longer runs of 8 to 12 weeks build frequency against Evansville's 25,600 monthly impressions. For advertisers launching a new product, seasonal promotion, or local event, 4 to 8 weeks tends to produce measurable awareness lift.
Yes. Alcohol, tobacco, firearms, cannabis, and political ads are not accepted in cinema inventory. These restrictions apply market-wide and are not specific to Evansville. Advertisers in healthcare, finance, food service, retail, education, and most other categories are welcome and regularly use cinema placements in this market.
Call for pricing tailored to your dates, film slate, and targeting.
