2 theaters · 24 screens
Cinema advertising on 24 screens in Fairfax, VA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Fairfax, VA is one of the most economically productive corridors in the country. With a median household income of $132,774 and 62.3% of residents holding a bachelor's degree or higher, this is a highly educated, high-spending audience that traditional media rarely reaches effectively. The city's two theaters, Fairfax Corner 14 and Fairfax Towne Center, combine for 24 screens and an estimated 76,800 monthly moviegoer impressions.
Cinema advertising in Fairfax is priced at Tier 1 rates (CPM $70 to $85), consistent with the premium Washington, DC market. A 4-week campaign at a single theater runs $2,480 to $6,944. Covering both locations runs $5,952 to $11,904. The median moviegoer age nationally is 30, and 60% do not subscribe to traditional cable. For advertisers, that makes cinema one of the few reliable ways to reach this demographic at scale.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,480 – $6,940 | Tier 1 market rates | up to 38,400 imps/theater |
| Citywide (all 2 theaters) | $5,950 – $11,900 | Tier 1 market rates | ~76,800 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater 4-week campaign at either Fairfax Corner 14 or Fairfax Towne Center runs $2,480 to $6,944, depending on screen count and format. A citywide campaign covering both theaters runs $5,952 to $11,904 for the same 4-week period. Fairfax operates at Tier 1 CPM rates of $70 to $85, in line with the broader Washington, DC market.
Common advertisers include auto dealers, healthcare systems, financial services firms, restaurants, and local retailers. Fairfax households have a median income of $132,774 and residents average a 27.7-minute commute, making it a strong market for brands targeting professional adults. National data shows auto advertisers see 34% increases in foot traffic, and retail brands generate 53% more incremental visits through cinema campaigns.
Cinema delivers 2 to 6 times the attention of live sports and 6 to 16 times that of social and digital platforms, outperforming both CTV and YouTube on attention metrics. And 60% of moviegoers are cord-cutters or cord-nevers. That means cinema reaches an audience that streaming pre-roll and linear TV largely miss, including in a high-income market like Fairfax.
Ads run on screen before the feature film begins, during the pre-show segment seen by the full seated audience. Placements can also include lobby screens and other in-venue digital formats depending on the theater. The pre-show is a closed setting with no second screens. Audiences are seated and paying attention.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in this cinema network. If your business falls into one of those categories, cinema is not the right fit. For everything else, there are no general exclusions.
The standard campaign unit is 4 weeks, which aligns with typical film cycles and gives your creative enough exposure to build frequency across Fairfax audiences. Campaigns can often launch within a few weeks of finalizing creative assets. Alluvit Media handles placement across both Fairfax theaters, so you work with one point of contact rather than negotiating directly with each venue.
Call for pricing tailored to your dates, film slate, and targeting.
