1 theater · 11 screens
Cinema advertising on 11 screens in Fall River, MA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Fall River, MA is part of the Providence-New Bedford market, with a population of roughly 93,800 and a median household income near $54,000. The city's only movie theater, Picture Show at SouthCoast Marketplace, runs 11 screens and delivers an estimated 22,000 monthly moviegoer impressions. For local and regional advertisers, that concentration is an advantage.
Cinema advertising in Fall River puts your message in front of a captive audience. The national median moviegoer age is 30, younger than most traditional media audiences. Sixty percent are cord-cutters or cord-nevers, so TV and streaming buys won't reach them. Attention metrics in cinema run 6 to 16 times higher than social and digital placements, which means exposure is more likely to register. A 4-week campaign starts at $902, giving smaller advertisers real access to a high-attention format without a major market budget.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $900 – $1,800 | Tier 3 market rates | up to 22,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Picture Show at SouthCoast Marketplace runs between $902 and $1,804, depending on screen count and placement package. Fall River is a Tier 3 market, with CPMs ranging from $37 to $45. For 22,000 monthly impressions in a fully attentive, zero-scroll environment, that's a competitive rate.
Healthcare providers, restaurants, auto dealerships, local colleges, and retail brands are among the most common cinema advertisers. Auto advertisers using cinema have documented a 34% lift in foot traffic, and retail brands have seen 53% incremental store visits. If your business builds awareness among local adults and families, cinema is a natural fit.
Ads run in the pre-show sequence, before trailers and the feature film. This is not a lobby screen or a display near the entrance. The audience is seated, the lights are down, and all eyes are on the screen. Some packages also include lobby digital placements or static clings, depending on theater availability.
Cinema delivers attention ratings 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital formats. Sixty percent of moviegoers are cord-cutters or cord-nevers, meaning a cable or streaming buy and a cinema buy reach largely different audiences. Cinema fills a genuine gap, not a supplemental one.
Four weeks is the standard campaign unit and the minimum recommended. It covers multiple weekend cycles, which is when most moviegoing happens. Campaigns can run 8 or 12 weeks for stronger frequency. With 22,000 monthly impressions available in Fall River, even a single 4-week flight builds real local reach.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted for cinema placement. These restrictions apply across the network and cannot be overridden at the local level. Most local service businesses, retailers, healthcare providers, and restaurants face no restrictions and can move into production quickly.
Call for pricing tailored to your dates, film slate, and targeting.
