1 theater · 18 screens
Cinema advertising on 18 screens in Fitchburg, WI.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Fitchburg, WI sits just south of Madison with a population of 31,566 and a median household income of $85,420, putting it among the more affluent communities in the metro. The city skews educated, with 57% of residents holding a bachelor's degree or higher, and relatively young, with a median age of 34.7. For advertisers, that profile points to an audience with purchasing power and the income to act on it.
The Fitchburg 18 is the city's only movie theater, with 18 screens and an estimated 28,800 monthly moviegoer impressions. A 4-week campaign runs $1,065 to $2,131 depending on screen count and format. Cinema advertising here reaches cord-cutters, families, and a multicultural audience in a distraction-free environment that delivers attention levels 2 to 6 times higher than live sports. For local and regional brands building presence in the Madison market, the Fitchburg 18 is a cost-efficient, high-quality option.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,070 – $2,130 | Tier 4 market rates | up to 28,800 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at the Fitchburg 18 costs between $1,065 and $2,131, depending on how many screens you book and which ad formats you choose. Fitchburg is a Tier 4 market with CPMs ranging from $34 to $40. With only one theater in the city, booking it also covers the full citywide buy.
Local and regional businesses across many categories advertise in cinemas. Common advertisers include restaurants, healthcare providers, real estate agencies, financial services firms, retailers, and auto dealerships. The format has a strong conversion track record: auto advertisers nationally have seen a 34% lift in foot traffic, and retailers a 53% increase in incremental visits through cinema campaigns.
Ads run on screen before the movie begins, during the pre-show segment that plays after audiences are seated. It's a full-screen, sound-on environment with no competing content. Depending on campaign setup, you can also include lobby placements, such as digital screens or printed materials, to extend your brand's presence beyond the auditorium.
Cinema delivers attention ratings 6 to 16 times higher than social and digital platforms, and outperforms CTV and YouTube on the same metric. About 60% of moviegoers in Fitchburg are cord-cutters or cord-nevers, meaning traditional TV simply cannot reach them. Cinema fills that gap. The audience is captive: no skipping, no scrolling, no muting.
Campaigns run in 4-week flights, matching the standard movie release cycle. One flight is enough to reach the estimated 28,800 people who visit Fitchburg theaters each month. Brands that want sustained visibility often book multiple consecutive flights, especially during high-traffic periods like the summer blockbuster season and the holiday release window.
Yes. Cinema advertising does not accept ads for alcohol, tobacco, firearms, cannabis, or political campaigns. These restrictions apply regardless of local laws or campaign type. If your business falls outside these categories, the approval process is straightforward. Alluvit Media can confirm eligibility and walk you through creative requirements before you commit to a campaign.
Call for pricing tailored to your dates, film slate, and targeting.
