1 theater · 18 screens
Cinema advertising on 18 screens in Fitchburg, WI.
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Ice Age: Boiling Point
Feb 5
Narnia: The Magician's Nephew
Feb 12
The Exorcist: Martyrs
Mar 12
Sonic the Hedgehog 4
Mar 19
Godzilla x Kong: Supernova
Mar 26
The Legend of Zelda
Apr 30
Star Wars: Starfighter
May 28
How to Train Your Dragon 2
Jun 11
Spider-Man: Beyond the Spider-Verse
Jun 18
Shrek 5
Jun 30
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Fitchburg, WI sits just south of Madison with a population of 31,566 and a median household income of $85,420, putting it among the more affluent communities in the metro. The city skews educated, with 57% of residents holding a bachelor's degree or higher, and relatively young, with a median age of 34.7. For advertisers, that profile points to an audience with purchasing power and the income to act on it.
The Fitchburg 18 is the city's only movie theater, with 18 screens and an estimated 28,800 monthly moviegoer impressions. Cinema advertising here reaches cord-cutters, families, and a multicultural audience in a distraction-free environment that delivers attention levels 2 to 6 times higher than live sports. For local and regional brands building presence in the Madison market, the Fitchburg 18 is a cost-efficient, high-quality option.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign in Fitchburg typically runs $1,500 to $3,500, depending on how many screens you take and which placements you use.
Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.
Local and regional businesses across many categories advertise in cinemas. Common advertisers include restaurants, healthcare providers, real estate agencies, financial services firms, retailers, and auto dealerships. The format has a strong conversion track record: auto advertisers nationally have seen a 34% lift in foot traffic, and retailers a 53% increase in incremental visits through cinema campaigns.
Ads run on screen before the movie begins, during the pre-show segment that plays after audiences are seated. It's a full-screen, sound-on environment with no competing content. Depending on campaign setup, you can also include lobby placements, such as digital screens or printed materials, to extend your brand's presence beyond the auditorium.
Cinema delivers attention ratings 6 to 16 times higher than social and digital platforms, and outperforms CTV and YouTube on the same metric. About 60% of moviegoers in Fitchburg are cord-cutters or cord-nevers, meaning traditional TV simply cannot reach them. Cinema fills that gap. The audience is captive: no skipping, no scrolling, no muting.
Campaigns run in 4-week flights, matching the standard movie release cycle. One flight is enough to reach the estimated 28,800 people who visit Fitchburg theaters each month. Brands that want sustained visibility often book multiple consecutive flights, especially during high-traffic periods like the summer blockbuster season and the holiday release window.
Yes. Cinema advertising does not accept ads for alcohol, tobacco, firearms, cannabis, or political campaigns. These restrictions apply regardless of local laws or campaign type. If your business falls outside these categories, the approval process is straightforward. Alluvit Media can confirm eligibility and walk you through creative requirements before you commit to a campaign.
Call for pricing tailored to your dates, film slate, and targeting.