1 theater · 14 screens
Cinema advertising on 14 screens in Flint, MI.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Flint, MI has one cinema advertising venue, Flint West 14, with 14 screens and an estimated 28,000 monthly moviegoer impressions. The local audience skews toward working adults and families: median age 36.2, median household income $36,194. These are everyday consumers making regular purchasing decisions, which makes them a practical target for local and regional brands.
A 4-week campaign at Flint West 14 runs between $1,148 and $2,296, placing it in the Tier 3 pricing range with CPMs of $37 to $45. Those rates reflect what cinema actually delivers: a captive audience, no skip option, and no competing screen in the room. Cinema advertising outperforms live sports by 2 to 6 times on attention metrics and outperforms social and digital by 6 to 16 times. For advertisers working the Flint-Saginaw-Bay City market, it's a cost-efficient format with a measurable attention advantage over most alternatives.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,150 – $2,300 | Tier 3 market rates | up to 28,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Flint West 14 runs between $1,148 and $2,296, depending on ad format and placement. With only one theater in Flint, a single-theater buy and a citywide buy are the same investment. CPMs fall in the $37 to $45 range, consistent with Tier 3 market pricing across the Flint-Saginaw-Bay City region.
Local service businesses, regional retailers, healthcare providers, auto dealers, restaurants, and financial institutions are the most common cinema advertisers. The numbers explain why. Auto brands have seen 34% increases in foot traffic, retail advertisers report 53% more incremental visits, and QSR brands see 2 to 3 times their ad spend returned from cinema campaigns.
Ads run on screen before the feature film begins, shown to a seated audience in a darkened theater. Depending on your package, placements can include the pre-show entertainment segment or the on-screen segment immediately before trailers. Both formats reach an audience that's settled, screens are large, and there's nothing else competing for their attention.
Cinema delivers attention that TV and streaming cannot match. Moviegoers cannot skip ads, change the channel, or scroll past. Cinema attention ratings run 6 to 16 times higher than social and digital placements, and outperform CTV and YouTube. In a market like Flint, where 60% of moviegoers are cord-cutters or cord-nevers, the theater may be the only screen where you can reliably reach them.
Yes. Cinema advertising does not accept campaigns for alcohol, tobacco, firearms, cannabis, or political candidates and ballot measures. These restrictions apply at all theater locations, including Flint West 14. If your business falls into one of these categories, cinema is not an option regardless of budget or campaign scope.
Flint West 14 generates an estimated 28,000 monthly impressions across its 14 screens. Nationally, the cinema audience skews younger than most media platforms, with a median age of 30. Sixty-two percent identify as multicultural, and half attend as co-viewing families. For advertisers trying to reach younger adults and family households in Flint, that profile is hard to replicate on other channels.
Call for pricing tailored to your dates, film slate, and targeting.
