1 theater · 14 screens
Cinema advertising on 14 screens in Florence, SC.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Florence, SC sits at the intersection of I-95 and I-20, drawing shoppers, commuters, and families from across the Pee Dee region. With a population of around 40,000 and a median household income of $56,433, it's a mid-sized market with real buying power and a consistent local audience.
One cinema serves the city: Swamp Fox Stadium 14, with 14 screens and an estimated 22,400 monthly moviegoer impressions. Cinema advertising here reaches a younger demographic that's difficult to reach through traditional channels. The median moviegoer age is 30, and 60% of those viewers have cut the cord on traditional TV. Florence falls within the Myrtle Beach-Florence DMA, classified as a Tier 4 market, with CPM rates between $34 and $40. A 4-week campaign runs from $828 to $1,657, making it a practical choice for local businesses that want measurable reach without a broadcast-level budget.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $830 – $1,660 | Tier 4 market rates | up to 22,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Swamp Fox Stadium 14 runs between $828 and $1,657, depending on screen count and placement format. Florence is a Tier 4 market with CPM rates of $34 to $40. The entry cost is manageable for most local advertisers, and at around 22,400 monthly impressions, the numbers make sense.
Common advertisers in markets like Florence include auto dealerships, urgent care clinics, local restaurants, colleges, home services companies, and regional retailers. Any business that wants to reach adults under 40 in a focused, distraction-free setting tends to see strong results. National studies show auto advertisers see 34% more foot traffic from cinema campaigns.
Placements include on-screen spots in the pre-show before trailers, lobby digital displays, and in some cases branded experiences near the concession area. On-screen advertising outperforms digital and social formats on attention metrics, scoring 6 to 16 times higher than social media and 2 to 6 times higher than live sports broadcasts.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema ad inventory. These restrictions apply across the network regardless of market. If your business falls into one of those categories, cinema is not an available channel through this placement network.
Local TV is losing ground: 60% of Florence moviegoers have already cut the cord. Streaming ads get skipped or ignored on a second screen. Cinema doesn't offer either option. The ad plays full-screen, at full volume, with nowhere to look but the screen. Retail advertisers in comparable markets have recorded 53% more incremental store visits tied directly to cinema exposure.
A standard campaign runs 4 weeks, matching typical film cycles and giving your message consistent weekly exposure to the rotating audience at Swamp Fox Stadium 14. Some advertisers extend to 8 or 12 weeks for product launches or seasonal promotions. Alluvit Media can structure a schedule that fits your budget and timeline.
Call for pricing tailored to your dates, film slate, and targeting.
