1 theater · 14 screens
Cinema advertising on 14 screens in Folsom, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Folsom, CA is part of the Sacramento-Stockton-Modesto market, with a population of 82,140, a median household income of $139,263, and more than half of residents holding a bachelor's degree or higher. For a mid-sized city in Northern California, that demographic profile is hard to beat.
The city has one movie theater, Century Folsom 14, with 14 screens and an estimated 33,600 monthly moviegoer impressions. A 4-week campaign runs between $1,797 and $3,595, placing it in the Tier 2 CPM range of $47 to $60. For advertisers after affluent, attentive adults in the eastern Sacramento suburbs, cinema advertising in Folsom offers a concentrated, measurable audience that broadcast and streaming formats rarely match.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,800 – $3,600 | Tier 2 market rates | up to 33,600 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Century Folsom 14 runs between $1,797 and $3,595, depending on placement and package. Folsom falls in the Tier 2 CPM range of $47 to $60, putting roughly 33,600 monthly impressions in front of an audience with a median household income of $139,263.
Common advertisers include local restaurants, auto dealerships, healthcare providers, real estate agencies, financial services firms, and regional retailers. The Folsom audience skews affluent and educated, making it a strong fit for higher-consideration purchases. National brands also run theater campaigns here to reinforce broader media buys across the Sacramento area.
Ads run in the pre-show on screen before the feature film begins. Depending on the package, placements can also include lobby screens, digital displays, and other in-venue touchpoints. The on-screen pre-show slot consistently outperforms other formats on attention metrics, rating 6 to 16 times higher than social and digital placements.
Cinema reaches audiences who are actively opting out of traditional TV. Nationally, 60% of moviegoers are cord-cutters or cord-nevers. Attention ratings for cinema run 2 to 6 times higher than live sports, and well above CTV and YouTube. In Folsom, where residents average a 25.5-minute commute, a screen they chose to sit in front of carries more weight than one they scroll past.
The standard unit is a 4-week campaign, matching typical film cycles and giving an ad consistent exposure throughout. Century Folsom 14 generates an estimated 33,600 impressions per month in Folsom. Longer flights are available and tend to build frequency among repeat moviegoers.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in cinema placements. These restrictions apply across the network regardless of local regulations. Advertisers in those categories should explore alternative channels. Most other industries, including healthcare, finance, food service, and retail, are eligible to run.
Call for pricing tailored to your dates, film slate, and targeting.
